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Keurig Green Mountain Peet's Coffee egasiga 14 milliard dollarga sotildi

Keurig Green Mountain Peet's Coffee egasiga 14 milliard dollarga sotildi



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Keurig mashhur qahva ishlab chiqaruvchisi va alohida qahvaxonalar savdosi pasayib ketganda, tinchgina xususiy aktsiyadorlik firmasiga sotildi.

Eng mashhur qahvaxonalardan biri endi boshqa ota -ona kompaniyasi ostida ishlaydi.

Mashhur qahvaxonani ishlab chiqaruvchi va ekologik jihatdan nochor qahva qutilarini ishlab chiqaruvchi Keurig Green Mountain xususiy sarmoyaviy firmasiga qariyb 14 milliard dollarga sotilgan. Jim bitim - 13,9 milliard dollarga - Keurig brendini JAB Holding kompaniyasi boshqaruvi ostiga qo'yadi, u ham Peet's Coffee -ga egalik qiladi.

Keurig aktsiyalari endi har bir aksiya uchun taxminan 92 dollarni tashkil qiladi yoki bu sotib olishdan oldin kompaniyaning yopilgan aktsiyalar narxidan 77,9 foizga oshadi. Forbes ma'lumotlariga ko'ra.

"Keurig Green Mountain bizning global qahva platformamizni yaratishda katta qadamdir", dedi JAB raisi Bart Becht. "Bu ajoyib qahva brendlari va mashhur Keurig bitta xizmat ko'rsatish mashinasi kabi ichimliklarni tarqatish texnologiyalarini noyob tarzda birlashtirgan ajoyib kompaniya."

Keurig, so'nggi oylarda, sotuvlar pasayishiga duch keldi va ishchi kuchining qariyb besh foizini qisqartirishga majbur bo'ldi, bu, ehtimol, kompaniyaning qayta ishlanmaydigan plastik idishlar uchun tanqid qilinganligi sababli, ularni almashtirishga va'da berdi. 2020 yil.


Keurig haqida bilishingiz kerak bo'lgan 9 ta fakt

Keurig Green Mountain (NASDAQ: GMCR.DL) yaqin orada o'z faoliyatini to'xtatadi, chunki uni xususiy JAB Holdings sotib oladi.

Aktsiyadorlarga har bir aksiya uchun 92 dollar (14 milliard dollarga yaqin) to'laydigan bitim kompaniyaning mavjud bo'lishining bir bosqichini tugatadi, lekin bu biz bilgan brendni tugatmaydi. JAB nafaqat K-Cup kompaniyasining hozirgi boshqaruvini saqlab qolishni, balki uni yakka tartibdagi biznes sifatida boshqarishni ham niyat qilgan.

Shunday bo'lsa -da, sotish e'lon qilingan paytda aktsiyadorlarga kompaniyaning aktsiyalar narxining qariyb 80 foizini taklif qilgan sotib olish - kompaniyaning bir bo'limini tugatadi, uni aytish mumkinki, kundalik hayotning ko'p qirralarini o'zgartirib yuborish mumkin. amerikaliklardan. Keurig va K-Cupsdan oldin, uyda va ofisda qahva ichish bir chashka qahva tayyorlashni o'z ichiga olgan. Hamma bir xil narsani ichdi va ko'p eski, ishlatilmagan qahva drenajga quyildi.

Albatta, K-Cup buni o'zgartirdi va har bir kishiga o'zi xohlagan chashka qahva ichishga ruxsat berdi. Shunday qilib, agar men quyuq qovurilganni xohlasam va siz qovoq ziravorini xohlasangiz, ikkalamiz ham xohlaganimizni olamiz yoki yarim qozonni to'kib tashlamaymiz.

Keurig ushbu bo'limni yopayotganda, siz kompaniya haqida bilishingiz kerak bo'lgan to'qqizta faktni ko'rib chiqamiz.

1. Bu yirtqich hayvon: Garchi Keurig K-Cup ixtiro qilishdan oldin bir martalik qahva deyarli bo'lmagan bo'lsa ham, kompaniya hozirda AQShdagi qadoqlangan qahva bozorining 20 foizini nazorat qiladi, Euromonitor International Inc.

2. Ekologlar muxlis emas: "K-Cupni o'ldiring" deb nomlangan onlayn tashkilot kompaniyaning ko'pgina qahvaxonalarini qayta ishlash mumkin emasligi bilan bog'liq. U o'z veb -saytida bir nechta dalillarni keltiradi, jumladan: "2013 yilda Green Mountain Coffee [Keurigning ismi] ekvatorni 10,5 marta o'rash uchun etarli miqdorda qahva po'stlog'i ishlab chiqargan".

Keurig bu ayblovlarni e'tiborsiz qoldirmadi va barqarorlik dasturini tuzish orqali ularga javob berishga harakat qildi, bu 2020 yilga qadar barcha K-kuboklarni qayta ishlashga va'da beradi. O'z veb-saytiga ko'ra:

Qayta ishlanadigan K-Cup podasini loyihalash-bu tenglamaning faqat bir qismi. Ishonchimiz komilki, bizning ko'pchilik iste'molchilarimiz ishlatilgan K-Cup podalarini qayta ishlashga qodir. Biz butun tizimni tushunish va echimlarga o'z hissamizni qo'shish uchun boshqa korxonalar, qayta ishlash korxonalari va sanoat tashkilotlari bilan faol hamkorlik qilamiz.

3. Keurigda chakana savdo do'koni bor: Kompaniya raqobatlashmoqchi emas Starbucks (NASDAQ: SBUX), garchi u chakana savdo tarmog'i bilan murakkab munosabatlarga ega bo'lsa ham. Ammo, u ishlaydi

Keurig do'koni Manba: muallif

Burlington shahridagi The Burlington savdo markazida yagona chakana savdo nuqtasi, Massachusets shtati, Vermont shtab -kvartirasi yaqinida. Kompaniya do'konni bozorni sinovdan o'tkazish usuli sifatida boshqaradi va Keurig bu kelajakdagi joylarning prototipi ekanligini rad etdi. Do'kon 2013 yilda ochilgan va hozirgacha yagona.

4. Yashil tog 'va Keurig har doim ham bir xil bo'lmagan: O'sha paytda Green Mountain Coffee Roasters nomi bilan tanilgan Keurig kompaniyasining 65% ini 2006 yilda 104,3 million dollarga sotib olgan, deb yozadi Boston Business Journal. O'sha paytda Keurig 2005 yilda 61 million dollarga sotilgan edi.

5. Yaxshi nom K-Cup bo'ladi: Keurig aslida bitta mahsulot ishlab chiqaruvchi kompaniya. Rio, Vue va Kold kabi boshqa formatlarni ishga solishga urinishlariga qaramay, 2015 yilda sotuvlarining katta qismi K-Cup-dan kelgan. Keurig paketlar savdosini turlarga ko'ra ajratmaydi, lekin 2015 yilda sotilgan 4.5 milliard dollardan 3.6 milliard dollarni pod savdosi tashkil etdi va ularning aksariyati K-Cup edi.

6. Keurig pivo ishlab chiqaruvchilarining ko'pchiligi Keurig tomonidan sotiladi: Garchi kompaniya o'z sheriklariga K-Cup texnologiyasini litsenziyalashgan bo'lsa-da, ularning hech birida qahva qutilarini ishlatadigan mashinalarni sotish omadli bo'lmagan. 2015 yilda kompaniya Keurig tomonidan 8,7 million pivo ishlab chiqaruvchisi, pivo ishlab chiqaruvchi litsenziyali sheriklari tomonidan 0,5 million sotilgani haqida xabar berdi.

7. K-Cup-qahva tayyorlashning arzon usuli emas: Bir piyola pivo tayyorlash ommalashgunga qadar, ko'pchilik maydalangan loviyalarni bir funtga sotib olishgan. Narxlar turlicha bo'lishi mumkin, Starbucks o'z veb -saytida bir funt qahvani 14,50 dollarga baholaydi. Bir funt sterlingga ko'ra, K-Cups ancha qimmatga tushadi Atlantika okeani.

Kupalarda oksidlanishni oldini olish uchun azotli vakuum bilan yopilgan atigi 11 gramm maydalangan qahva bor. K-Cup-juda foydali, standart qahva maydonchasini bir funtini 40 dollarga sotadi.

8. K-Cup patentining amal qilish muddati tugagan: Keurig o'zining 2.0 K-Cup pivo ishlab chiqaruvchisini ishga tushirganda, iste'molchilarning shov-shuvini keltirib chiqardi, chunki mashinalarda raqamli huquqlarni boshqarish dasturi bor edi, bu foydalanuvchilarni litsenziyasiz podalar bilan pishirishni to'xtatdi. Bu kerak edi, chunki portsiyalardagi asosiy patentlarning muddati 2012 yil sentyabr oyida tugagan edi, bu esa kompaniyalarga Keurigga hech qanday to'lov to'lamasdan K-kuboklar yasash imkonini berdi.

9. Starbucks litsenziya to'lovlarini to'lashni to'xtatishi mumkin: Starbucks va Keurig yuqoriga va pastga munosabatda bo'lishdi. Qahva zanjiri o'zining Verismo bir martalik pivo ishlab chiqaruvchilari bilan unchalik muvaffaqiyat qozonmadi, shuning uchun u bir chashka uy va ofis bozoriga ega bo'lish uchun K-Cuplarni litsenziyalashga majbur bo'ldi. Ammo Keurig patentining amal qilish muddati tugagani sababli, kompaniya kelajakda litsenziya to'lovini to'lamasligi mumkin.

"Men chakana sotuvchilarga ishontirishni xohlayman, millionlab iste'molchilar Keurig pivo ishlab chiqaruvchilariga Starbucks markali qahvalarni talab qiladilar, ularning aksariyati bizga Starbucks qahvaxonasi platformada va bozorda paydo bo'lganidan keyingina Keurig pivo ishlab chiqaruvchisini sotib olganini aytishdi. "K-Cup" biznesida qolaman ", dedi bosh direktor Xovard Shults kompaniyaning birinchi chorakdagi daromadlari bo'yicha qo'ng'iroq paytida, dedi Business Insider. "Ammo, hozircha, biz buni Keurig bilan birgalikda qilyapmizmi yoki yolg'iz o'zi hal qilmaymiz".

Starbucks -ni sherik sifatida yo'qotish - bu zarba bo'ladi, lekin bu mantiqqa to'g'ri keladi, chunki Keurigning taxminiy egasi JAB Holdings ko'plab kafe raqobatchilariga egalik qiladi, ular orasida Peet's Coffee & amp Tea, Caribou Coffee va Eynshteyn aka -uka Bagelsning ota -onasi bor.


Keurig haqida bilishingiz kerak bo'lgan 9 ta fakt

Keurig Green Mountain (NASDAQ: GMCR.DL) yaqin orada o'z faoliyatini to'xtatadi, chunki uni xususiy JAB Holdings sotib oladi.

Aktsiyadorlarga har bir aksiya uchun 92 dollar (14 milliard dollarga yaqin) to'laydigan bitim kompaniyaning mavjud bo'lishining bir bosqichini tugatadi, lekin bu biz bilgan brendni tugatmaydi. JAB nafaqat K-Cup kompaniyasining hozirgi boshqaruvini saqlab qolishni, balki uni yakka tartibdagi biznes sifatida boshqarishni ham niyat qilgan.

Shunday bo'lsa -da, sotish e'lon qilingan paytda aktsiyadorlarga kompaniyaning aktsiyalar narxining qariyb 80 foizini taklif qilgan sotib olish - kompaniyaning bir bo'limini tugatadi, uni aytish mumkinki, kundalik hayotning ko'p qirralarini o'zgartirib yuborish mumkin. amerikaliklardan. Keurig va K-Cupsdan oldin, uyda va ofisda qahva ichish bir chashka qahva tayyorlashni o'z ichiga olgan. Hamma bir xil narsani ichdi va ko'p eski, ishlatilmagan qahva drenajga quyildi.

Albatta, K-Cup buni o'zgartirdi va har bir kishiga o'zi xohlagan chashka qahva ichishga ruxsat berdi. Shunday qilib, agar men qorong'i qovurishni xohlasam va siz qovoq ziravorini xohlasangiz, biz ikkalamiz ham xohlaganimizni olamiz yoki yarim qozonni to'kib tashlamaymiz.

Keurig ushbu bo'limni yopayotganda, siz kompaniya haqida bilishingiz kerak bo'lgan to'qqizta faktni ko'rib chiqamiz.

1. Bu yirtqich hayvon: Garchi Keurig K-Cup ixtiro qilishidan oldin bir martalik qahva deyarli bo'lmagan bo'lsa ham, kompaniya hozirda AQShdagi qadoqlangan qahva bozorining 20 foizini nazorat qiladi, Euromonitor International Inc.

2. Ekologlar muxlis emas: "K-Cupni o'ldiring" deb nomlangan onlayn tashkilot kompaniyaning ko'pgina qahvaxonalarini qayta ishlash mumkin emasligi bilan bog'liq. U o'z veb -saytida bir qator dalillarni keltiradi, jumladan: "2013 yilda Green Mountain Coffee [Keurigning ismi] ekvatorni 10,5 marta o'rash uchun etarli miqdorda qahva po'stlog'i ishlab chiqargan".

Keurig bu ayblovlarni e'tiborsiz qoldirmadi va barqarorlik dasturini tuzish orqali ularga javob berishga harakat qildi, bu 2020 yilga qadar barcha K-kuboklarni qayta ishlashga va'da beradi. O'z veb-saytiga ko'ra:

Qayta ishlanadigan K-Cup podasini loyihalash-bu tenglamaning faqat bir qismi. Ishonchimiz komilki, bizning ko'pchilik iste'molchilarimiz ishlatilgan K-Cup qutilarini samarali qayta ishlashlari mumkin. Biz butun tizimni tushunish va echimlarga o'z hissamizni qo'shish uchun boshqa korxonalar, qayta ishlovchilar va sanoat tashkilotlari bilan faol ish olib boramiz.

3. Keurigda chakana savdo do'koni bor: Kompaniya raqobatlashmoqchi emas Starbucks (NASDAQ: SBUX), garchi u chakana savdo tarmog'i bilan murakkab munosabatlarga ega bo'lsa ham. Ammo, u ishlaydi

Keurig do'koni Manba: muallif

Burlington shahridagi The Burlington savdo markazidagi yagona chakana savdo nuqtasi, Massachusets shtatining Vermont shtab -kvartirasi yaqinida. Kompaniya do'konni bozorni sinovdan o'tkazish usuli sifatida boshqaradi va Keurig bu kelajakdagi joylarning prototipi ekanligini rad etdi. Do'kon 2013 yilda ochilgan va hozirgacha yagona.

4. Yashil tog 'va Keurig har doim ham bir xil bo'lmagan: O'sha paytda Green Mountain Coffee Roasters nomi bilan tanilgan Keurig kompaniyasining 65% ini 2006 yilda 104,3 million dollarga sotib olgan, deb yozadi Boston Business Journal. O'sha paytda Keurig 2005 yilda 61 million dollarga sotilgan edi.

5. Yaxshi nom K-Cup bo'ladi: Keurig asosan bitta mahsulot ishlab chiqaruvchi kompaniya. Rio, Vue va Kold kabi boshqa formatlarni ishga solishga urinishlariga qaramay, 2015 yilda sotuvlarining katta qismi K-Cup-dan kelgan. Keurig paketlar savdosini turlarga ko'ra ajratmaydi, lekin 2015 yilda sotilgan 4.5 milliard dollardan 3.6 milliard dollarni pod savdosi tashkil etdi va ularning aksariyati K-Cup edi.

6. Keurig pivo ishlab chiqaruvchilarining ko'pchiligi Keurig tomonidan sotiladi: Garchi kompaniya o'z sheriklariga K-Cup texnologiyasini litsenziyalashgan bo'lsa-da, ularning hech birida qahva qutilarini ishlatadigan mashinalarni sotish omadli bo'lmagan. 2015 yilda kompaniya Keurig tomonidan 8,7 million pivo ishlab chiqaruvchisi sotilganligini ma'lum qildi va 0,5 million pivo ishlab chiqaruvchi sheriklari tomonidan sotilgan.

7. K-Cup-qahva tayyorlashning arzon usuli emas: Bir piyola pivo tayyorlash mashhur bo'lishidan oldin, ko'pchilik odamlar fasolni bir funtga sotib olishgan. Narxlar turlicha bo'lishi mumkin, Starbucks o'z veb -saytida bir funt qahvani 14,50 dollarga baholaydi. Bir funt uchun K-kuboklari ancha qimmatga tushadi Atlantika okeani.

Kupalarda oksidlanishni oldini olish uchun azotli vakuum bilan yopilgan atigi 11 gramm maydalangan qahva bor. K-Cup-juda foydali, standart qahva maydonchasini bir funt uchun 40 dollarga sotadi.

8. K-Cup patentining amal qilish muddati tugagan: Keurig o'zining 2.0 K-Cup pivo ishlab chiqaruvchisini ishga tushirganida, iste'molchilarni shov-shuvga sabab bo'lgan, chunki mashinalarda raqamli huquqlarni boshqarish dasturi mavjud bo'lib, u foydalanuvchilarni litsenziyasiz podalar bilan pishirishni to'xtatgan. Bu kerak edi, chunki qismlar paketidagi asosiy patentlar 2012 yil sentyabr oyida tugagan edi, bu esa kompaniyalarga Keurigga hech qanday to'lov to'lamasdan K-kuboklar yasash imkonini berdi.

9. Starbucks litsenziya to'lovlarini to'lashni to'xtatishi mumkin: Starbucks va Keurig yuqoriga va pastga munosabatda bo'lishdi. Qahva zanjiri o'zining bitta xizmatli Verismo pivo ishlab chiqaruvchilari bilan unchalik muvaffaqiyat qozonmadi, shuning uchun u bir piyola uy va ofis bozoriga ega bo'lish uchun K-Cup-larni litsenziyalashga majbur bo'ldi. Ammo Keurig patentining amal qilish muddati tugagani sababli, kompaniya kelajakda litsenziya to'lovini to'lamasligi mumkin.

"Men chakana sotuvchilarga ishontirishni xohlayman, millionlab iste'molchilar Keurig pivo ishlab chiqaruvchilariga Starbucks markali qahvalarni talab qiladilar, ularning aksariyati bizga Starbucks qahvaxonasi platformada va bozorda paydo bo'lganidan keyingina Keurig pivo ishlab chiqaruvchisini sotib olganini aytishdi. K-Cup biznesida qolaman ", dedi bosh direktor Xovard Shultz kompaniyaning birinchi chorakdagi daromadlari bo'yicha qo'ng'iroq paytida. "Ammo, hozircha, biz buni Keurig bilan birgalikda qilyapmizmi yoki yolg'iz o'zi hal qilmaymiz".

Starbucks -ni sherik sifatida yo'qotish - bu zarba bo'ladi, lekin bu mantiqqa to'g'ri keladi, chunki Keurigning taxminiy egasi JAB Holdings ko'plab kafe raqobatchilariga egalik qiladi, ular orasida Peet's Coffee & amp Tea, Caribou Coffee va Eynshteyn aka -uka Bagelsning ota -onasi bor.


Keurig haqida bilishingiz kerak bo'lgan 9 ta fakt

Keurig Green Mountain (NASDAQ: GMCR.DL) yaqin orada o'z faoliyatini to'xtatadi, chunki uni xususiy JAB Holdings sotib oladi.

Aktsiyadorlarga har bir aktsiya uchun 92 dollar (14 milliard dollarga yaqin) to'laydigan bitim kompaniyaning mavjud bo'lishining bir bosqichini tugatadi, lekin bu biz bilgan brendni tugatmaydi. JAB nafaqat K-Cup kompaniyasining hozirgi boshqaruvini saqlab qolishni, balki uni yakka tartibdagi biznes sifatida boshqarishni ham niyat qilgan.

Shunday bo'lsa -da, sotish e'lon qilingan paytda aktsiyadorlarga kompaniyaning aktsiyalar narxining qariyb 80 foizini taklif qilgan sotib olish - kompaniyaning bir bo'limini tugatadi, uni aytish mumkinki, kundalik hayotning ko'p qirralarini o'zgartirib yuborish mumkin. amerikaliklardan. Keurig va K-Cupsdan oldin, uyda va ofisda qahva ichish bir chashka qahva tayyorlashni o'z ichiga olgan. Hamma bir xil narsani ichdi va ko'p eski, ishlatilmagan qahva drenajga quyildi.

Albatta, K-Cup buni o'zgartirdi va har bir kishiga o'zi xohlagan chashka qahva ichishga ruxsat berdi. Shunday qilib, agar men quyuq qovurilganni xohlasam va siz qovoq ziravorini xohlasangiz, ikkalamiz ham xohlaganimizni olamiz yoki yarim qozonni to'kib tashlamaymiz.

Keurig ushbu bo'limni yopayotganda, siz kompaniya haqida bilishingiz kerak bo'lgan to'qqizta faktni ko'rib chiqamiz.

1. Bu yirtqich hayvon: Garchi Keurig K-Cup ixtiro qilishdan oldin bir martalik qahva deyarli bo'lmagan bo'lsa ham, kompaniya hozirda AQShdagi qadoqlangan qahva bozorining 20 foizini nazorat qiladi, Euromonitor International Inc.

2. Ekologlar muxlis emas: "K-Cupni o'ldiring" deb nomlangan onlayn tashkilot kompaniyaning ko'pgina qahvaxonalarini qayta ishlash mumkin emasligi bilan bog'liq. U o'z veb -saytida bir qator dalillarni keltiradi, jumladan: "2013 yilda Green Mountain Coffee [Keurigning ismi] ekvatorni 10,5 marta o'rab olish uchun etarli miqdordagi qahvaxon ishlab chiqargan".

Keurig bu ayblovlarni e'tiborsiz qoldirmadi va barqarorlik dasturini tuzish orqali ularga javob berishga harakat qildi, bu 2020 yilga qadar barcha K-kuboklarni qayta ishlashga imkon beradi. O'z veb-saytiga ko'ra:

Qayta ishlanadigan K-Cup podasini loyihalash-bu tenglamaning faqat bir qismi. Ishonchimiz komilki, bizning ko'pchilik iste'molchilarimiz ishlatilgan K-Cup qutilarini samarali qayta ishlashlari mumkin. Biz butun tizimni tushunish va echimlarga o'z hissamizni qo'shish uchun boshqa korxonalar, qayta ishlash korxonalari va sanoat tashkilotlari bilan faol hamkorlik qilamiz.

3. Keurigda chakana savdo do'koni bor: Kompaniya raqobatlashmoqchi emas Starbucks (NASDAQ: SBUX), garchi u chakana savdo tarmog'i bilan murakkab munosabatlarga ega bo'lsa ham. Ammo, u ishlaydi

Keurig do'koni Manba: muallif

Burlington shahridagi The Burlington savdo markazidagi yagona chakana savdo nuqtasi, Massachusets shtatining Vermont shtab -kvartirasi yaqinida. Kompaniya do'konni bozorni sinovdan o'tkazish usuli sifatida boshqaradi va Keurig bu kelajakdagi joylarning prototipi ekanligini rad etdi. Do'kon 2013 yilda ochilgan va hozirgacha yagona.

4. Yashil tog 'va Keurig har doim ham bir xil bo'lmagan: O'sha paytda Green Mountain Coffee Roasters nomi bilan tanilgan Keurig kompaniyasining 65% ini 2006 yilda 104,3 million dollarga sotib olgan, deb yozadi Boston Business Journal. O'sha paytda Keurig 2005 yilda 61 million dollarga sotilgan edi.

5. Yaxshi nom K-Cup bo'ladi: Keurig asosan bitta mahsulot ishlab chiqaruvchi kompaniya. Rio, Vue va Kold kabi boshqa formatlarni ishga solishga urinishlariga qaramay, 2015 yilda uning sotuvlarining katta qismi K-Cupdan kelgan. Keurig paketlar savdosini turlarga ko'ra ajratmaydi, lekin 2015 yilda sotilgan 4.5 milliard dollardan 3.6 milliard dollarni pod savdosi tashkil etdi va ularning aksariyati K-Cup edi.

6. Keurig pivo ishlab chiqaruvchilarining ko'pchiligi Keurig tomonidan sotiladi: Garchi kompaniya o'z sheriklariga K-Cup texnologiyasini litsenziyalashgan bo'lsa-da, ularning hech birida qahva qutilarini ishlatadigan mashinalarni sotish omadli bo'lmagan. 2015 yilda kompaniya Keurig tomonidan 8,7 million pivo ishlab chiqaruvchisi sotilganligini ma'lum qildi va 0,5 million pivo ishlab chiqaruvchi sheriklari tomonidan sotilgan.

7. K-Cup-qahva tayyorlashning arzon usuli emas: Bir piyola pivo tayyorlash ommalashgunga qadar, ko'pchilik maydalangan loviyalarni bir funtga sotib olishgan. Narxlar turlicha bo'lishi mumkin, Starbucks o'z veb -saytida bir funt qahvani 14,50 dollarga baholaydi. Bir funt uchun K-kuboklari ancha qimmatga tushadi Atlantika okeani.

Kupalarda oksidlanishni oldini olish uchun azotli vakuum bilan yopilgan atigi 11 gramm maydalangan qahva bor. K-Cup-juda foydali, standart qahva maydonchasini bir funtini 40 dollarga sotadi.

8. K-Cup patentining amal qilish muddati tugagan: Keurig o'zining 2.0 K-Cup pivo ishlab chiqaruvchisini ishga tushirganda, iste'molchilarning shov-shuvini keltirib chiqardi, chunki mashinalarda raqamli huquqlarni boshqarish dasturi bor edi, bu foydalanuvchilarni litsenziyasiz podalar bilan pishirishni to'xtatdi. Bu kerak edi, chunki qismlar paketidagi asosiy patentlar 2012 yil sentyabr oyida tugagan edi, bu esa kompaniyalarga Keurigga hech qanday to'lov to'lamasdan K-kuboklar yasash imkonini berdi.

9. Starbucks litsenziya to'lovlarini to'lashni to'xtatishi mumkin: Starbucks va Keurig yuqoriga va pastga munosabatda bo'lishdi. Qahva zanjiri o'zining bitta xizmatli Verismo pivo ishlab chiqaruvchilari bilan unchalik muvaffaqiyat qozonmadi, shuning uchun u bir piyola uy va ofis bozoriga ega bo'lish uchun K-Cup-larni litsenziyalashga majbur bo'ldi. Ammo Keurig patentining amal qilish muddati tugagani sababli, kompaniya kelajakda litsenziya to'lovini to'lamasligi mumkin.

"Men chakana sotuvchilarga ishontirishni xohlayman, millionlab iste'molchilar Keurig pivo ishlab chiqaruvchisiga Starbucks markali qahvalarni talab qiladilar, ularning ko'plari bizga Starbucks qahvaxonasi platformada va bozorda paydo bo'lganidan keyingina Keurig pivo sotib olganini aytishdi. K-Cup biznesida qolaman ", dedi bosh direktor Xovard Shultz kompaniyaning birinchi chorakdagi daromadlari bo'yicha qo'ng'iroq paytida. "Ammo, hozircha, biz buni Keurig bilan birgalikda qilyapmizmi yoki yolg'iz o'zi hal qilmaymiz."

Starbucks -ni sherik sifatida yo'qotish - bu zarba bo'ladi, lekin bu mantiqqa to'g'ri keladi, chunki taxminiy Keurig egasi JAB Holdings ko'plab kafe raqobatchilariga egalik qiladi, ular orasida Peet's Coffee & amp Tea, Caribou Coffee va Eynshteyn aka -uka Bagellarning ota -onasi bor.


Keurig haqida bilishingiz kerak bo'lgan 9 ta fakt

Keurig Green Mountain (NASDAQ: GMCR.DL) yaqin orada o'z faoliyatini to'xtatadi, chunki uni xususiy JAB Holdings sotib oladi.

Aktsiyadorlarga har bir aktsiya uchun 92 dollar (14 milliard dollarga yaqin) to'laydigan bitim kompaniyaning mavjud bo'lishining bir bosqichini tugatadi, lekin bu biz bilgan brendni tugatmaydi. JAB nafaqat K-Cup kompaniyasining hozirgi boshqaruvini saqlab qolishni, balki uni yakka tartibdagi biznes sifatida boshqarishni ham niyat qilgan.

Shunday bo'lsa -da, sotish e'lon qilingan paytda aktsiyadorlarga kompaniyaning aktsiyalar narxining qariyb 80 foizini taklif qilgan sotib olish - kompaniyaning bir bo'limini tugatadi, uni aytish mumkinki, kundalik hayotning ko'p qirralarini o'zgartirib yuborish mumkin. amerikaliklardan. Keurig va K-Cupsdan oldin, uyda va ofisda qahva ichish bir chashka qahva tayyorlashni o'z ichiga olgan. Hamma bir xil narsani ichdi va ko'p eski, ishlatilmagan qahva drenajga quyildi.

Albatta, K-Cup buni o'zgartirdi va har bir kishiga o'zi xohlagan chashka qahva ichishga ruxsat berdi. Shunday qilib, agar men quyuq qovurilganni xohlasam va siz qovoq ziravorini xohlasangiz, ikkalamiz ham xohlaganimizni olamiz yoki yarim qozonni to'kib tashlamaymiz.

Keurig ushbu bo'limni yopayotganda, siz kompaniya haqida bilishingiz kerak bo'lgan to'qqizta faktni ko'rib chiqamiz.

1. Bu yirtqich hayvon: Garchi Keurig K-Cup ixtiro qilishdan oldin bir martalik qahva deyarli bo'lmagan bo'lsa ham, kompaniya hozirda AQShdagi qadoqlangan qahva bozorining 20 foizini nazorat qiladi, Euromonitor International Inc.

2. Ekologlar muxlis emas: "K-Cupni o'ldiring" deb nomlangan onlayn tashkilot kompaniyaning ko'pgina qahvaxonalarini qayta ishlash mumkin emasligi bilan bog'liq. U o'z veb -saytida bir qator dalillarni keltiradi, jumladan: "2013 yilda Green Mountain Coffee [Keurigning ismi] ekvatorni 10,5 marta o'rash uchun etarli miqdorda qahva po'stlog'i ishlab chiqargan".

Keurig bu ayblovlarni e'tiborsiz qoldirmadi va barqarorlik dasturini tuzib, ularga javob berishga harakat qildi, bu 2020 yilga qadar barcha K-kuboklarini qayta ishlashga imkon beradi. O'z veb-saytiga ko'ra:

Qayta ishlanadigan K-Cup podasini loyihalash-bu tenglamaning faqat bir qismi. Ishonchimiz komilki, bizning ko'pchilik iste'molchilarimiz ishlatilgan K-Cup qutilarini samarali qayta ishlashlari mumkin. Biz butun tizimni tushunish va echimlarga o'z hissamizni qo'shish uchun boshqa korxonalar, qayta ishlash korxonalari va sanoat tashkilotlari bilan faol hamkorlik qilamiz.

3. Keurigda chakana savdo do'koni bor: Kompaniya raqobatlashmoqchi emas Starbucks (NASDAQ: SBUX), garchi u chakana savdo tarmog'i bilan murakkab munosabatlarga ega bo'lsa ham. Ammo, u ishlaydi

Keurig do'koni Manba: muallif

Burlington shahridagi The Burlington savdo markazidagi yagona chakana savdo nuqtasi, Massachusets shtatining Vermont shtab -kvartirasi yaqinida. Kompaniya do'konni bozorni sinovdan o'tkazish usuli sifatida boshqaradi va Keurig bu kelajakdagi joylarning prototipi ekanligini rad etdi. Do'kon 2013 yilda ochilgan va hozirgacha yagona.

4. Yashil tog 'va Keurig har doim ham bir xil bo'lmagan: O'sha paytda Green Mountain Coffee Roasters nomi bilan tanilgan Keurig kompaniyasining 65% ini 2006 yilda 104,3 million dollarga sotib olgan, deb yozadi Boston Business Journal. O'sha paytda Keurig 2005 yilda 61 million dollarga sotilgan edi.

5. Yaxshi nom K-Cup bo'ladi: Keurig asosan bitta mahsulot ishlab chiqaruvchi kompaniya. Rio, Vue va Kold kabi boshqa formatlarni ishga solishga urinishlariga qaramay, 2015 yilda sotuvlarining katta qismi K-Cup-dan kelgan. Keurig paketlar savdosini turiga ko'ra ajratmaydi, lekin 2015 yilda sotilgan 4.5 milliard dollardan 3.6 milliard dollarni pod savdosi tashkil etdi va ularning aksariyati K-Cup edi.

6. Keurig pivo ishlab chiqaruvchilarining ko'pchiligi Keurig tomonidan sotiladi: Garchi kompaniya o'z sheriklariga K-Cup texnologiyasini litsenziyalashgan bo'lsa-da, ularning hech biriga qahva qutilarini ishlatadigan mashinalarni sotish omad keltirmagan. 2015 yilda kompaniya Keurig tomonidan 8,7 million pivo ishlab chiqaruvchisi, pivo ishlab chiqaruvchi litsenziyali sheriklari tomonidan 0,5 million sotilgani haqida xabar berdi.

7. K-Cup-qahva tayyorlashning arzon usuli emas: Bir piyola pivo tayyorlash mashhur bo'lishidan oldin, ko'pchilik odamlar fasolni bir funtga sotib olishgan. Narxlar turlicha bo'lishi mumkin, Starbucks o'z veb -saytida bir funt qahvani 14,50 dollarga baholaydi. Bir funt uchun K-kuboklari ancha qimmatga tushadi Atlantika okeani.

Kupalarda oksidlanishni oldini olish uchun azotli vakuum bilan yopilgan atigi 11 gramm maydalangan qahva bor. K-Cup-juda foydali, standart qahva maydonchasini bir funtini 40 dollarga sotadi.

8. K-Cup patentining amal qilish muddati tugagan: Keurig o'zining 2.0 K-Cup pivo ishlab chiqaruvchisini ishga tushirganda, iste'molchilarning shov-shuvini keltirib chiqardi, chunki mashinalarda raqamli huquqlarni boshqarish dasturi bor edi, bu foydalanuvchilarni litsenziyasiz podalar bilan pishirishni to'xtatdi. Bu kerak edi, chunki portsiyalardagi asosiy patentlarning muddati 2012 yil sentyabr oyida tugagan edi, bu esa kompaniyalarga Keurigga hech qanday to'lov to'lamasdan K-kuboklar yasash imkonini berdi.

9. Starbucks litsenziya to'lovlarini to'lashni to'xtatishi mumkin: Starbucks va Keurig yuqoriga va pastga munosabatda bo'lishdi. Qahva zanjiri o'zining bitta xizmatli Verismo pivo ishlab chiqaruvchilari bilan unchalik muvaffaqiyat qozonmadi, shuning uchun u bir piyola uy va ofis bozoriga ega bo'lish uchun K-Cup-larni litsenziyalashga majbur bo'ldi. Ammo Keurig patentining amal qilish muddati tugagani sababli, kompaniya kelajakda litsenziya to'lovini to'lamasligi mumkin.

"Men chakana sotuvchilarga ishontirishni xohlayman, millionlab iste'molchilar Keurig pivo ishlab chiqaruvchilariga Starbucks markali qahvalarni talab qiladilar, ularning aksariyati bizga Starbucks qahvaxonasi platformada va bozorda paydo bo'lganidan keyingina Keurig pivo ishlab chiqaruvchisini sotib olganini aytishdi. K-Cup biznesida qolaman ", dedi bosh direktor Xovard Shultz kompaniyaning birinchi chorakdagi daromadlari bo'yicha qo'ng'iroq paytida. "Ammo, hozircha, biz buni Keurig bilan birgalikda qilyapmizmi yoki yolg'iz o'zi hal qilmaymiz".

Starbucks -ni sherik sifatida yo'qotish - bu zarba bo'ladi, lekin bu mantiqqa to'g'ri keladi, chunki Keurigning taxminiy egasi JAB Holdings ko'plab kafe raqobatchilariga egalik qiladi, ular orasida Peet's Coffee & amp Tea, Caribou Coffee va Eynshteyn aka -uka Bagelsning ota -onasi bor.


Keurig haqida bilishingiz kerak bo'lgan 9 ta fakt

Keurig Green Mountain (NASDAQ: GMCR.DL) yaqin orada o'z faoliyatini to'xtatadi, chunki uni xususiy JAB Holdings sotib oladi.

Aktsiyadorlarga har bir aksiya uchun 92 dollar (14 milliard dollarga yaqin) to'laydigan bitim kompaniyaning mavjud bo'lishining bir bosqichini tugatadi, lekin bu biz bilgan brendni tugatmaydi. JAB nafaqat K-Cup kompaniyasining hozirgi boshqaruvini saqlab qolishni, balki uni yakka tartibdagi biznes sifatida boshqarishni ham niyat qilgan.

Shunday bo'lsa -da, sotish e'lon qilingan paytda aktsiyadorlarga kompaniyaning aktsiyalar narxining qariyb 80 foizini taklif qilgan sotib olish - kompaniyaning bir bo'limini tugatadi, uni aytish mumkinki, kundalik hayotning ko'p qirralarini o'zgartirib yuborish mumkin. amerikaliklardan. Keurig va K-Cupsdan oldin, uyda va ofisda qahva ichish bir chashka qahva tayyorlashni o'z ichiga olgan. Hamma bir xil narsani ichdi va ko'p eski, ishlatilmagan qahva drenajga quyildi.

Albatta, K-Cup buni o'zgartirdi va har bir kishiga o'zi xohlagan chashka qahva ichishga ruxsat berdi. Shunday qilib, agar men quyuq qovurilganni xohlasam va siz qovoq ziravorini xohlasangiz, ikkalamiz ham xohlaganimizni olamiz yoki yarim qozonni to'kib tashlamaymiz.

Keurig ushbu bo'limni yopayotganda, siz kompaniya haqida bilishingiz kerak bo'lgan to'qqizta faktni ko'rib chiqamiz.

1. Bu yirtqich hayvon: Garchi Keurig K-Cup ixtiro qilishidan oldin bir martalik qahva deyarli bo'lmagan bo'lsa ham, kompaniya hozirda AQShdagi qadoqlangan qahva bozorining 20 foizini nazorat qiladi, Euromonitor International Inc.

2. Ekologlar muxlis emas: "K-Cupni o'ldiring" deb nomlangan onlayn tashkilot kompaniyaning ko'pgina qahvaxonalarini qayta ishlash mumkin emasligi bilan bog'liq. U o'z veb -saytida bir qator dalillarni keltiradi, jumladan: "2013 yilda Green Mountain Coffee [Keurigning ismi] ekvatorni 10,5 marta o'rab olish uchun etarli miqdordagi qahvaxon ishlab chiqargan".

Keurig bu ayblovlarni e'tiborsiz qoldirmadi va barqarorlik dasturini tuzib, ularga javob berishga harakat qildi, bu 2020 yilga qadar barcha K-kuboklarini qayta ishlashga imkon beradi. O'z veb-saytiga ko'ra:

Qayta ishlanadigan K-Cup podasini loyihalash-bu tenglamaning faqat bir qismi. Ishonchimiz komilki, bizning ko'pchilik iste'molchilarimiz ishlatilgan K-Cup podalarini qayta ishlashga qodir. Biz butun tizimni tushunish va echimlarga o'z hissamizni qo'shish uchun boshqa korxonalar, qayta ishlovchilar va sanoat tashkilotlari bilan faol ish olib boramiz.

3. Keurigda chakana savdo do'koni bor: Kompaniya raqobatlashmoqchi emas Starbucks (NASDAQ: SBUX), garchi u chakana savdo tarmog'i bilan murakkab munosabatlarga ega bo'lsa ham. Ammo, u ishlaydi

Keurig do'koni Manba: muallif

Burlington shahridagi The Burlington savdo markazidagi yagona chakana savdo nuqtasi, Massachusets shtatining Vermont shtab -kvartirasi yaqinida. Kompaniya do'konni bozorni sinovdan o'tkazish usuli sifatida boshqaradi va Keurig bu kelajakdagi joylarning prototipi ekanligini rad etdi. Do'kon 2013 yilda ochilgan va hozirgacha yagona.

4. Yashil tog 'va Keurig har doim ham bir xil bo'lmagan: O'sha paytda Green Mountain Coffee Roasters nomi bilan tanilgan Keurig kompaniyasining 65% ini 2006 yilda 104,3 million dollarga sotib olgan, deb yozadi Boston Business Journal. O'sha paytda Keurig 2005 yilda 61 million dollarga sotilgan edi.

5. Yaxshi nom K-Cup bo'ladi: Keurig aslida bitta mahsulot ishlab chiqaruvchi kompaniya. Rio, Vue va Kold kabi boshqa formatlarni ishga solishga urinishlariga qaramay, 2015 yilda sotuvlarining katta qismi K-Cup-dan kelgan. Keurig paketlar savdosini turlarga ko'ra ajratmaydi, lekin 2015 yilda sotilgan 4.5 milliard dollardan 3.6 milliard dollarni pod savdosi tashkil etdi va ularning aksariyati K-Cup edi.

6. Keurig pivo ishlab chiqaruvchilarining ko'pchiligi Keurig tomonidan sotiladi: Garchi kompaniya o'z sheriklariga K-Cup texnologiyasini litsenziyalashgan bo'lsa-da, ularning hech birida qahva qutilarini ishlatadigan mashinalarni sotish omadli bo'lmagan. 2015 yilda kompaniya Keurig tomonidan 8,7 million pivo ishlab chiqaruvchisi, pivo ishlab chiqaruvchi litsenziyali sheriklari tomonidan 0,5 million sotilgani haqida xabar berdi.

7. K-Cup-qahva tayyorlashning arzon usuli emas: Bir piyola pivo tayyorlash ommalashgunga qadar, ko'pchilik maydalangan loviyalarni bir funtga sotib olishgan. Narxlar turlicha bo'lishi mumkin, Starbucks o'z veb -saytida bir funt qahvani 14,50 dollarga baholaydi. Bir funt sterlingga ko'ra, K-Cups ancha qimmatga tushadi Atlantika okeani.

Kupalarda oksidlanishni oldini olish uchun azotli vakuum bilan yopilgan atigi 11 gramm maydalangan qahva bor. K-Cup-juda foydali, standart qahva maydonchasini bir funtini 40 dollarga sotadi.

8. K-Cup patentining amal qilish muddati tugagan: Keurig o'zining 2.0 K-Cup pivo ishlab chiqaruvchisini ishga tushirganda, iste'molchilarning shov-shuvini keltirib chiqardi, chunki mashinalarda raqamli huquqlarni boshqarish dasturi bor edi, bu foydalanuvchilarni litsenziyasiz podalar bilan pishirishni to'xtatdi. Bu kerak edi, chunki qismlar paketidagi asosiy patentlar 2012 yil sentyabr oyida tugagan edi, bu esa kompaniyalarga Keurigga hech qanday to'lov to'lamasdan K-kuboklar yasash imkonini berdi.

9. Starbucks litsenziya to'lovlarini to'lashni to'xtatishi mumkin: Starbucks va Keurig yuqoriga va pastga munosabatda bo'lishdi. Qahva zanjiri o'zining bitta xizmatli Verismo pivo ishlab chiqaruvchilari bilan unchalik muvaffaqiyat qozonmadi, shuning uchun u bir piyola uy va ofis bozoriga ega bo'lish uchun K-Cuplarni litsenziyalashga majbur bo'ldi. Ammo Keurig patentining amal qilish muddati tugagani sababli, kompaniya kelajakda litsenziya to'lovini to'lamasligi mumkin.

"Men chakana sotuvchilarga ishontirishni xohlayman, millionlab iste'molchilar Keurig pivo ishlab chiqaruvchisiga Starbucks markali qahvalarni talab qiladilar, ularning ko'plari bizga Starbucks qahvaxonasi platformada va bozorda paydo bo'lganidan keyingina Keurig pivo sotib olganini aytishdi. in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


9 Facts You Should Know About Keurig

Keurig Green Mountain (NASDAQ:GMCR.DL) will soon cease to exist as a publicly traded company assuming its buyout by privately held JAB Holdings goes through.

The deal, which would pay shareholders $92 per share in cash (about $14 billion), ends one phase in the company's existence, but it won't end the brand as we know it. JAB intends to not only keep the K-Cup company's current management in place, it also intends to run it as a stand-alone business.

Still, the buyout -- which offered shareholders a nearly 80% premium on the company's share price at the time the sale was announced -- will end one chapter of a company that can be fairly said changed a facet of daily life for a large amount of Americans. Before Keurig and K-Cups, home and office coffee drinking involved making a pot of coffee. Everyone drank the same thing and a lot of stale, unused coffee got poured down the drain.

The K-Cup, of course, changed that, and allowed every person to have exactly the cup of coffee they wanted. So, if I want dark roast and you want pumpkin spice, we both get what we want without coming to blows or pouring out half a pot.

As Keurig closes out this chapter, here's a look at nine facts you should know about the company.

1. It's a monster: Even though single-serve coffee barely existed before Keurig invented the K-Cup, the company now controls roughly 20% of the packaged-coffee market in the United States, according to Euromonitor International Inc.

2. Environmentalists are not fans: An online organization called "Kill the K-Cup" takes issue with the fact that most of the company's coffee pods are not recyclable. It cites a number of facts on its website including, "In 2013, Green Mountain Coffee [Keurig's then name] produced enough coffee pods to wrap around the equator 10.5 times."

Keurig has not ignored these charges and has tried to answer them by creating a sustainability program which promises that all K-Cups will be recyclable by 2020. According to its website:

Designing a recyclable K-Cup pod is only one piece of the equation. We also want to be certain that the majority of our consumers can effectively recycle their used K-Cup pods. We're actively engaged with other businesses, recyclers, and industry organizations to understand the whole system and contribute to solutions.

3. Keurig has a retail store: The company does not intend to compete with Starbucks (NASDAQ:SBUX) , even though it has a complicated relationship with the retail chain. But, it does operate a

The Keurig store Source: author

single retail location in the The Burlington Mall in Burlington, Massachusetts somewhat near the company's Vermont headquarters. The company operates the store as a way to do market testing and Keurig has denied that it's a prototype for future locations. That may be true given that the store opened in 2013 and is still the only one.

4. Green Mountain and Keurig were not always the same thing: What was then known as Green Mountain Coffee Roasters acquired the 65% of Keurig it did not already own in 2006 for $104.3 million, according to Boston Business Journal. At the time, Keurig was coming off a 2005 when it had $61 million in sales.

5. A better name would be K-Cup: Keurig is essentially a one-product company. Despite its efforts to launch other formats like Rio, Vue, and Kold, in 2015 the vast majority of its sales came from K-Cups. Keurig does not break down portion pack sales by type, but overall pod sales accounted for $3.6 billion of its $4.5 billion in 2015 sales and most of that was K-Cups.

6. Most Keurig brewers are sold by Keurig: Even though the company does license its K-Cup technology to partners, none of them have had much luck selling machines that use the coffee pods. In 2015, the company reported sales of 8.7 million brewers sold by Keurig with 0.5 million reported sold by its licensed brewer partners.

7. K-Cups are not a cheap way to make coffee: Before single-cup brewing became popular most people used to buy ground beans by the pound. Prices for that can vary, with Starbucks listing pounds of coffee on its website for around $14.50. On a per pound basis, K-Cups cost a whole lot more, according to The Atlantic.

The cups contain a mere 11 grams of ground coffee, vacuum-sealed in nitrogen to prevent oxidation. K-Cups are extremely profitable, selling standard coffee grounds for around $40 per pound.

8. The K-Cup patent has expired: When Keurig launched its 2.0 K-Cup brewers it caused a consumer uproar because the machines had digital rights management software which stopped users from brewing with unlicensed pods. That was needed because key patents on the portion packs expired in September 2012 making it possible for companies to make K-Cups without paying Keurig a fee.

9. Starbucks may stop paying licensing fees: Starbucks and Keurig have had an up and down relationship. The coffee chain has had little success with its own Verismo single-serve brewers so it has had to license K-Cups in order to have a piece of the one-cup home and office market. But, because of the Keurig patent expiring, the company may not choose to pay a licensing fee in the future.

"I want to assure retailers, the millions of consumers who demand Starbucks branded coffees to their Keurig brewers, many of whom have told us that they actually purchased a Keurig brewer only after Starbucks coffee became available in the platform and at the market that we are in the K-Cup business to stay," CEO Howard Schultz said during the company's Q1 earnings call, Business Insider reported. "However, at this moment, the only matter that remains unresolved is whether we will be doing so in conjunction with Keurig or on our own."

Losing Starbucks as a partner would be a blow, but it might make sense because presumptive Keurig owner JAB Holdings owns a number of cafe competitors including Peet's Coffee & Tea, Caribou Coffee, and the parent of Einstein Brothers Bagels.


Videoni tomosha qiling: Keurig Motts Hot Apple Cider K Cup Keurig K Supreme Plus SMART Coffee Maker (Avgust 2022).