Yangi retseptlar

17 kulgili Kickstarter kampaniyasi

17 kulgili Kickstarter kampaniyasi


We are searching data for your request:

Forums and discussions:
Manuals and reference books:
Data from registers:
Wait the end of the search in all databases.
Upon completion, a link will appear to access the found materials.

Agar siz pul yig'ish uchun Kickstarter kampaniyasini boshlagan odam haqida hali eshitmagan bo'lsangiz kartoshka salatini tayyorlang, siz Facebookda bo'lmagan yoki yangiliklarni o'qimagansiz! (Uyat sizga.)

17 kulgili kickstarter kampaniyasi (slayd -shou)

3 iyul kuni Ogayo shtatining Kolumbus shahridan Zak "Danger" Braun kartoshka salatini tayyorlash uchun pul yig'ish uchun crowdfunding veb -saytiga kirdi. U 10 dollar so'radi. Bo'ldi shu. Buning ortida na biznes-reja bor edi, na kartoshkadan salat tayyorlash tadbirini kattaroq narsaga aylantirish rejasi yo'q edi. U oddiygina shunday yozgan edi: “Asosan, men faqat kartoshkali salat tayyorlayman. Men hozircha qanday qaror qabul qilmadim. "

O'z vaqtida o'tkazilgan kampaniya tufayli (kim 4 -da kartoshka salatini yoqtirmaydi)th Iyuldagi barbekyu?) va Zakning hazil -mutoyibasi, Kickstarter 44000 dollardan ko'proq pul yig'ish uchun etarlicha odamlarni xursand qildi. 1 dollar va'da qilganlar uchun u "sizga bizning veb -saytimizga" rahmat "yoziladi va men kartoshka salatini tayyorlayotganda ismingizni baland ovozda aytaman" deydi. Va'dalar va va'dalar 50 dollargacha davom etadi, 97 ta qo'llab -quvvatlovchiga ega bo'lgan toifada, bizni qo'llab -quvvatlaydigan har bir mamlakatdan ilhomlangan kartoshka salatining retseptlari kitobi, kartoshka salatidan luqma, men tayyorlagan fotosurat. kartoshka salatasi, bizning veb -saytimizga joylashtirilgan "rahmat" va men kartoshka salatini tayyorlashda ovozingizni baland ovozda aytaman. Retseptlar kitobida har bir qo'llab -quvvatlovchining nomi yozilgan bag'ishlanish sahifasi bo'ladi. Slayd -shou: 918359]

Qolganiga 22 kun va 5427 ta qo'llab -quvvatlovchimiz bo'lsa, qolganlar faqat o'tirib, Zak tovarlarni etkazib berishini kutadi va u kelganda yana sarlavhaga chiqadi. U 2014 yil dekabr oyini taxmin qildi, shuning uchun bu tashabbusni qo'llab -quvvatlaganlar uchun siz bu yil kartoshka salatini olib kelasiz!

Bu erda oziq-ovqat bilan bog'liq boshqa kulgili 17 ta Kickstarter kampaniyasi, ularning ba'zilari kartoshka salatidan voz kechmaydi.

Yuk va tepalikdagi kabin

Uilyam Uitli Franklinda (GA) bu loyihani boshladi. U sabzavotlarni qayta ishlash, muzlatgichga ega bo'lish va tashrif buyuruvchilar uchun bepul kutubxona bilan ta'minlash uchun 150 yoshli kabinani qayta tiklash uchun 8532 dollarga ega. Ayniqsa, cho'chqa go'shtini saqlash uchun ko'kragini muzlatish kamerasiga borish uchun u 500 dollar ajratgan.

Hayot qurish uchun pivo

Katta mushukli bu yigit jihozlarini yangilamoqchi pivoning besh galonli partiyalarini tayyorlash. Uning biznes -rejasi - "ko'proq pivo ishlab chiqarishni boshlash va uni odamlarga yoki voqealarga iloji boricha berish". Agar bu chizmalar g'olibni ko'rsatsa, men garovga qo'yaman.

O'qishni davom eting, yana 17 ta kulgili kampaniya.


Ulashing Barcha almashish imkoniyatlari: Kickstarter kartoshkali sho'rva o'zining oxirgi maqsadini ushbu oshxona kitobi bilan bajaradi

Ikki yil oldin bir piyola kartoshka salatini tayyorlash uchun Kickstarter -da 50 ming dollardan ko'proq pul yig'gan yigit, xotira/retseptlar kitobini nashr etdi, u nihoyat, kraudfanding kapirining oxirgi maqsadini bajaradi.

Zack "Danger" Braun, hammuallif Muallif Tereza Blekbern bilan yakunlandi Tinchlik, sevgi va kartoshka salatining oshxona kitobi, 2014 yil iyul oyida 10 dollarlik satira sifatida boshlangan va hozirgacha eng kutilmagan muvaffaqiyatli kampaniyalardan biriga aylangan Kickstarter paytida $ 50 yoki undan ko'p garov berganlarning barchasiga bepul beriladi. Spring House Press nashri tomonidan nashr etilgan kitob ham keng omma uchun 16,95 dollarga sotiladi.

Ogayo shtatining Kolumbus shtatidan bo'lgan Braun ko'pburchakka: "Menimcha, bu hamma narsani kitobga yozib qo'yadi", dedi. "Nihoyat, mukofotlarni topshirishni tugatdim, haqiqatdan ikki yil o'tgach."

Braun Kickstarter -ni 2014 -yil Mustaqillik kuni dam olish kunida ochdi - bu ajoyib mavzu, bir mavzu kartoshka salatini tayyorlash uchun 10 dollar. Kraudfanding g'oyasi tezda virusga aylandi va bir oy o'tgach, Braunni 55 492 dollarga etkazib berdi.

Braun devordan tashqariga "cho'zish maqsadlarini" qo'shdi, chunki moliyalashtirish bug'larni yig'di, jumladan retsept bo'yicha "yaxshiroq mayonez", donorlar sharafiga yozilgan xaykuslar, imzo qo'yilgan mayo bankalari va maxsus kiyim do'konidagi yuk mashinasi shlyapasi.

"Kickstarter kartoshkali salat davom etayotganida, men do'stim Joshning bakalavrlik kechasida edim va mast holda mukofot pog'onalariga oshpaz kitobini qo'shishni taklif qilishdi", dedi Braun Poligonga. "Men buni kitob ishlab chiqarish uchun qancha harakat qilish kerakligini o'ylamasdan qildim."

Braun pulning katta qismini o'sha yilning sentyabr oyida Kolumbda bo'lib o'tadigan "Kartoshka -2014" bepul festivaliga o'tkazdi va Ogayo shtatidagi ochlik va uysizlikni tugatishga yordam beradigan fuqarolik jamg'armasiga katta hissa qo'shdi. Shunday bo'lsa -da, oshpazlik kitobining va'dasi bajarilmay qoldi va Braunni mashinani ushlagan itga o'xshatdi.

"J. Spinks ismli do'stim Kickstarter tugaganidan taxminan bir yil o'tib menga murojaat qildi va o'z xizmatlarini taklif qildi", dedi Braun. "U ijodiy direktor va ilgari korporativ suratlarda oziq -ovqat stilistlari va fotograflar bilan ishlagan. U meni Danielle Atkins va Tereza Blekbern bilan tanishtirdi va biz to'rtovlon kitobni teng sheriklar qilib yaratdik".

Dabdabali tasvirlangan kitob Kickstarter prankining tarixini ochib beradi, hammasini boshidan Kolumb yuborish Braun va uning do'stlari orasida hazilga aylangan kartoshka salatasi haqidagi maqola. Kickstarter kampaniyasi bu hazil -mutoyibaning kuchayishi edi va Braunning yozishicha, u Kickstarter -ning qadam qo'yishini va jinoyatchilarga nuqta qo'yishini kutgan. Ular yo'q edi. To'rtinchi dam olish kunlari - kitobda aytilganidek "Super Bowl kartoshkali salat" - xayr -ehsonlar to'kildi.

O'qish kerak

Braun va Blekbernning oshpazlik kitobi kartoshka salatining retseptlarini yozdan va "Klassik kartoshka salatidan" boshlab mavsumiy to'rt turga ajratadi. U "Grill Flank Steak & amp; kartoshkali salat Tostados", "Moviy pishloqli chaqaloq lavlagi kartoshkasi salatasi" va "Tuzda pishirilgan kartoshka salatasi va sarimsoq Cilantro Mojo" kabi variantlarni o'z ichiga oladi.

"Men juda o'rtacha oshpazman", dedi Braun, retseptlarning xilma -xilligi uchun Blekbern va uning hamkasblariga minnatdorchilik bildirdi.

Ovqat pishirish kitobi nashr etilgach, 33 yoshli dasturiy ta'minot muhandisi Braun odatdagi hayotiga qaytganidan xursand ko'rinadi. U yaqinda yangi ish boshladi va kompaniyaning kadrlar bilan ishlash yo'nalishida "kartoshkali salat Kickstarter yigiti" sifatida tanishtirildi. O'sha epizoddan keyingi ikki yil ichida u xavfsiz haydovchilarga o'z avtomobillarini sug'urtalashda pulni tejashga yordam beradigan ilovadan foydalanadigan startapni asos solgan va stol o'yinini yaratish uchun 21 ming dollarlik Kickstarter kampaniyasining bir qismi bo'lgan.

"Kitobni tayyorlab qo'yish, shunga o'xshash ishlarga vaqt ajratadi", dedi Braun.


Bu suv idishi har qanday suvni sekundlarda tozalashga imkon beradi

To'g'ri namlantirish muhim ahamiyatga ega. Bu erda hech qanday ish yo'q. Inson tanasi to'liq ishlashi va sog'lom bo'lishi uchun ko'p miqdorda suvga muhtoj. Xo'sh, siz toza ichimlik suvi kelishi qiyin bo'lgan muhitda nima sodir bo'ladi?

Suv idishlarini tozalash kompaniyasi Grayl, qaerga borsangiz ham, ichimlik suvini xavfsiz saqlashga yordam beradigan yangi vositani ishlab chiqdi.

Surat Graylning ruxsati bilan

Dunyodagi eng tez ko'chma tozalash vositasi, deb aytilgan GeoPress tozalash vositasi viruslar, bakteriyalar va protozoy kistalari kabi suvda yuqadigan barcha patogenlarni yo'q qilishga qodir. Shuningdek, u suv manbasidan cho'kindi, kimyoviy moddalar, og'ir metallar va mikro plastmassalarni filtrlashga qodir.

Qurilmani oqimlardan, tiqinlardan yoki chig'anoqlardan kirli suv bilan to'ldirish kifoya, shishani past yuzga bosing, shunda shisha suvni tozalaydi. sakkiz soniya.

Surat Graylning ruxsati bilan

Kickstarter kampaniyasidan boshlab, GeoPress e'lon qilingan vaqtda 30,000 dollarlik maqsadidan 214,000 dollardan oshdi. Endi loyiha to'liq moliyalashtirilgach, yaqin orada Grayl sahifasida GeoPress topilishini kuting.

Bir zumda ko'chma suvni filtrlaydigan qurilma o'yinni o'zgartiradi. Balki, birovni ushlab olish menga ko'proq chiqish uchun bahona beradi.


Bu maxsus vino stakan sizning yuzingizga juda mos keladi

Siz Kickstarter kampaniyasining kulgili tushuntirish videosini ko'rishingiz kerak.

Har qanday vino ixlosmandlari bilganidek, sharob ichish tajribasi nafaqat ta'mi, balki xushbo'yligi haqida ham. Sharobli shisha niqob tufayli, siz ichganingizda yuzingizga to'g'ridan -to'g'ri mos keladigan yangi turdagi shisha, endi siz sharobni tatib ko'rish tajribasidan maksimal darajada bahramand bo'lishingiz mumkin.

Kickstarter -da ishlab chiqarilgan Wine Glass niqobi "guldastaga e'tibor qaratish va kislorod oqimini boshqarishda meva, ziravorlar, o'tlar va gullarning hidini jamlashni" va'da qiladi. Nafas olayotganda siz xushbo'y hidni sezasiz, chunki sizning tajribangizdan hech kim yo'q. yo'qolgan ".

Sharob stakanlari odatda dumaloq bo'lsa -da, Piattning fikriga ko'ra, stakanning shakli sizning yuzingizga mos keladi, bir stakan sharob ichish tajribasiga ta'sir qiladi.

"Qizil sharob nafas olganda, sharob molekulalari havodagi azot va kislorod bilan birlashganda, vino stakan niqobining old qismidagi venturi naychalari kislorod va azot oqimini kamaytiradi va siz nafas olayotganda ularning sharob aromasini aralashtirish kamerasiga kirish tezligini oshiradi". mahsulot tavsifiga ko'ra.

Kim biladi, bu yangi stakan ortidagi fan to'liq aniqmi, lekin agar siz sharob hidini yaxshi ko'rsangiz (va kulgili ko'rinsa), sinab ko'rishga arziydi. 9 -fevral holatiga ko'ra, 18 ta qo'llab -quvvatlovchi 78000 dollarlik golning jami 967 dollarini va'da qilgan. Quyidagi kulgili tushuntirish videosini tomosha qiling, shunda siz kampaniyani o'zingiz qo'llab -quvvatlashingizga amin bo'lishingiz mumkin.


Tundra Tracker Kickstarterda 1 oy qolganida 1,1 million dollar mablag 'ajratdi

Tundra Labs tomonidan ishlab chiqilgan SteamVR-ga asoslangan Tundra Tracker, Kickstarter maqsadidan 24 soat ichida o'tib ketdi va kompaniyani mart oyining oxirida ishga tushishi kutilgan 250.000 dollardan ancha yuqori darajada ta'minladi. Kompaniya kampaniyaga bir oy qolganida 1 million dollardan oshib ketdi.

Yangilanish (2021 yil 28 -aprel): Tundra Tracker ilgari 10 -aprelda 1 million dollardan oshib ketdi. Ayni paytda, Tundra Tracker sekinroq bo'lsa ham, oldinga siljishga muvaffaq bo'ldi va Kickstarter mablag'larini qariyb 1,175,000 dollarini ta'minladi.

Tundra Labs so'nggi yangilanishida, ta'minot zanjiridagi dolzarb muammolar tufayli, Kickstarter paytida trekerlarning sotilishini cheklashi aytilgan.

Tundra Labs asoschisi Lyuk Benoning aytishicha, siz hozirda elektronika sanoatida mavjud bo'lgan etkazib berish cheklovlari haqida o'qigan bo'lishingiz mumkin. “Bu shuni anglatadiki, biz bu kampaniyada muhokama qilingan sanalar bo'yicha ishlab chiqaradigan tundra izdoshlari sonining yuqori chegarasi bor. Biz bu chegaraga hali yetganimiz yo'q, lekin biz hamjamiyat bilan chegarada bo'lishni xohlaymiz. ”

300 dollarlik "Early Bird" to'plamidan tashqari barcha moliyalashtirish bosqichlari hali ham kampaniya orqali mavjud bo'lib, uni bu erda topishingiz mumkin.

Yangilanish (2021 yil 6 -aprel): Bu yozilgan vaqtda, Tundra Labs 932,525 dollarga ega bo'ldi va tezlik bilan 1 million dollarga yaqinlashmoqda. Kampaniya hali 52 kun davom etadi, shuning uchun u qanchalik baland bo'lishi mumkinligini aytmaydi.

Jamoa mablag 'evaziga VR-ni uzoq vaqtdan beri ishlab kelayotgan Olivye JTni yollashini e'lon qildi, u Evropada kundalik hayotni boshqarishga yordam beradi. Tundra hamkasbi Jeyson Leong ayni vaqtda ishlab chiqaruvchi va trekerning ishlab chiqarish versiyalarini nazorat qilish uchun Viskonsin shtatidagi ’s kompaniyasidan Osiyoga sayohat qilmoqda.

Maqolaning asl nusxasi (2021 yil 30 mart): Tundra Tracker Kickstarter -ni qo'llab -quvvatlovchilari bugun SteamVR Tracking -ga mos keladigan kuzatuvchiga katta talabni ko'rsatdilar, u bozorning amaldagi vakili Vive Tracker -dan kichikroq va arzonroq bo'lishni maqsad qilgan.

Dastlabki 250 ming dollarlik maqsad Kickstarter kampaniyasi va#8217s boshlanganidan bir necha soat o'tgach yo'q qilindi va loyiha yozilishicha 600 000 dollardan oshdi. Hozirgi vaqtda mablag '$ 42 dan $ 630 gacha bo'lgan darajalarni qo'llab -quvvatlaydigan 1,570 ga yaqin shaxsiy yordamchilardan.

Qo'llab -quvvatlovchilarning aksariyati hozirgacha 3x Tundra Tracker to'plamini tanlagan bo'lsa (67%), 7x Tundra Tracker -ning eng katta to'plami (17%) uchun hayratlanarli miqdordagi qo'llab -quvvatlovchilar bor.


Qanday qilib Meyer Optik Gorlitz Kickstarter -da g'alaba qozondi, lekin hayotda muvaffaqiyatsiz bo'ldi

Bu yilgi kamera sanoati sohasidagi eng katta voqealardan biri Kickstarter kabi kraudfanding xizmatlari orqali millionlab dollarlarni jalb qilgan klassik linzalarni qayta tiklash ortida turgan net SE kompaniyasining bankrotligi bo'ldi.

Bankrotlik to'g'risidagi ariza berilayotganda, net SE shuningdek, uning asoschisi va bosh direktori doktor Stefan Immes avtohalokatda jiddiy jarohat olganini va endi kompaniyani boshqara olmasligini e'lon qildi.

Dunyo bo'ylab minglab fotosuratchilarning ko'p miqdordagi mablag'larini yig'ish orqali SE ulkan miqdordagi pulni hisobga olgan holda, kompaniyaning moliyaviy muvaffaqiyatsizligi haqidagi xabarlar, shubhasiz, ko'plab qo'llab -quvvatlovchilarni hayratda qoldirdi. net SE o'zining mashhur brend nomlari va mashhur Kickstarter sa'y-harakatlari orqali o'sish va muvaffaqiyatga ega bo'ldi, lekin sahna ortidagi narsalar sog'lom edi.

Marketingchi va Livingston Kampaniyalarining asoschisi Geoff Livingston 2016 yilda Meyer Optik Görlitzga pudratchi sifatida qo'shilgan va o'sha yili ketishdan oldin 683,801 dollarlik Trioplan 50 Kickstarter kampaniyasini boshqargan. Uning hayoti qisqa bo'lganiga qaramay, Livingston ogohlantirish belgilarini erta payqaganini aytadi.

“Birinchisi, Trioplan 50 Kickstarter -ni ishga tushirgan bo'lsa -da, oxirgi Trioplan 100 oldingi buyurtmalari Kickstarter -ga yuborilgan bo'lsa ham, ” Livingston PetaPixel -ga aytadi. “Bu men va bir nechta xodimlarning kuchli maslahatiga qarshi edi.

“Biz tom ma'noda 50 -ni bosish paytida 100 -ni olmaganlik haqidagi shikoyatlar bilan shug'ullanardik. PR nuqtai nazaridan ideal emas, lekin bizga kompaniya Kickstarter -ni ishga tushirish kerakligini aytishdi. Menimcha, kampaniya bundan biroz zarar ko'rdi. ”

Trioplan 50 (o'ngda) Kickstarter Trioplan 100 (chapda) bajarilishidan oldin ishga tushirildi.

Ikkinchi qizil bayroq, Trioplan 50 -dan ko'p o'tmay, Primoplan Kickstarter -ni ishga tushirdi, - deydi Livingston. “Birinchi Kickstarterni bajarishga qiynalgan va ikkinchisini hali bajarmagan kompaniya uchun bu juda tajovuzkor edi. Shunga qaramay, bu maslahatga zid edi, lekin 2016 yil sentyabr oyida Primoplan Kickstarter -ga borish uchun taqdim etilgan mantiq shkalaga erishish edi. O'shanda men ketgandim. ”

Hikoyaga diqqat markazida joylashgan DC notijorat tashkilotining ijrochi direktori Jo Nyuman Livingston o'rnini egalladi va 2016 yilning sentyabridan 2018 yilning yanvarigacha brendning marketingini olib bordi. Livinqston singari, Nyuman ham SE-ni ogohlantirdi. yangi Kickstarter kampaniyalariga chang bosishdan avvalgi agressivlik. Va yana nima, aniq SE, tugaganlarni moliyalashtirish uchun yangi Kickstarter kampaniyalaridan foydalanayotganga o'xshardi.

“Bir paytlar biz Kickstarter kampaniyalarini hozirgi kampaniyalar tugashidan oldin tayyorlayotgan edik, - deydi Nyuman. Shuni ta'kidlashni istardimki, men ularning kitoblarini hech qachon ko'rmaganman va ularning umumiy byudjeti va moliyaviy salomatligi haqida deyarli hech narsa bilmasdim. Ko'rinib turibdiki, Kickstarter kampaniyalari yaqinlashib kelayotgan linzalar uchun emas, balki ishlab chiqarish bosqichida bo'lganlar uchun operatsion mablag'larni yig'ish usuli sifatida qaraldi. […]

“ [T] Hey, ular yaratayotgan talabni qondirish uchun poytaxtga ishlab chiqarishni tezlashtirish kerak emasdek tuyuladi. ”

Trioplan 100mm f/2.8 jonlanish kampaniyasi 452 ta qo'llab -quvvatlovchidan 359 451 dollar yig'di va Kickstarter Staff Pick sifatida tanlandi.

Newman va Livingstonning aytishicha, "SE" ning "aniq ishi" tashqi investordan pul yig'ish bo'lishi mumkin edi, lekin buning o'rniga kompaniya Kickstarter qudug'idan ichishni davom ettirdi va katta fotosuratchilar o'rniga shaxsiy fotosuratchilarga xavf tug'dirdi. #8217.

Nyumanning aytishicha, kompaniya tez orada "nima yopishib olishini bilish uchun devorga g'oyalar tashlashni boshladi." ” net SE yangi kompaniyalar qoshida yangi linzalarni ishlab chiqarishni boshladi, ular boshqa nemis linzalari ishlab chiqaruvchi kompaniyalar nomlarini ro'yxatdan o'tkazdilar. O'nlab yillar oldin ishdan ketgan.

Boshqa SE tarixiy brendlari Emil Busch A.-G ni qayta ishga tushirishga urinishdi. Rathenau, Oprema Jena, C.P. Goerz, Ihagee Elbaflex va A. Schacht.

Bu kulgili narsa shundaki, ular bu yangi brendlarning Meyer Optik bilan hech qanday aloqasi yo'qligini ko'rsatmoqchi bo'lishgan, ” Newman shtatlari. “Dr. Immesning fikricha, u Meyer Optik brendini Germaniyada qo'lda ishlab chiqarilgan linzalar sifatida saqlamoqchi edi. […] Men bu dalilni sotib olishim mumkin edi, lekin men unga aytdimki, hamma Kickstarter loyihasi Meyer Optik ortida aynan o'sha odamlar tomonidan e'lon qilinganini bilar edi, ayniqsa press -relizlar bir odamdan kelganida ( men) Meyer kampaniyalarini boshqargan.

U javob berdi, biz aytganimizdek, ular bu linzalar ortidagi odamlarni menga tanishtirishgani yo'qmi? ”

Biz bu voqeaga sharh berish uchun aniq SEga bordik, lekin hali javobni eshitmadik.

net SE hatto Ihagee ELBAFLEX 35mm ni Nikon F moslamasi bilan jonlantirishga urindi. Kampaniya muvaffaqiyatsizlikka uchradi, 65 ta qo'llab -quvvatlovchining 50 ming dollarlik maqsadidan atigi 29 868 dollarga yetdi.

Va Kickstarter net SEga aytganda, Meyer Optik kompaniyasi tugatgan kampaniyalarini yangisini boshlashdan oldin bajarilishini xohlasa, tez orada SE SE Indiegogo -ga murojaat qildi.

Ko'pgina fotosuratchilar Meyer Optik Görlitz ko'p xodimlari va ishlab chiqarish imkoniyatlari katta bo'lgan kompaniya ekanligiga ishonishgan bo'lsa -da, aslida bu kichkina faqat bir nechta odam bilan operatsiya.

“Meyer Optik personajining ko'p qismi tutun va ko'zgular edi, - deydi Nyuman. “Yuqori menejment jamoasi, men aytganimdek, atigi uch kishidan iborat edi. […] Ishlab chiqarish quvvati qanchalik katta ekanini bilmayman, lekin bir vaqtning o'zida ular menga aytdilarki, ular bir kunda 30 ga yaqin linzalarni qo'l bilan ishlab chiqarishlari mumkin, bu sizga ularning qanchalik katta ekanligi haqida tasavvur beradi.

“Ular katta o'yinchilar bilan raqobatlashish uchun linzalarini baholadilar, lekin ular o'z ligasidan chiqishdi. Buni tushunish uchun menga biroz vaqt kerak bo'ldi. ”

Meyer Optik Görlitz oxir -oqibat o'z mahsulotlarini Nyu -Yorkdagi B &H kamera do'konida ro'yxatga oldi, lekin linzalarning ishlab chiqarish liniyasidan chiqib ketishi shuni ko'rsatadiki, mahsulotlar deyarli har doim buyurtma qilinganidek ro'yxatga olingan.

SE ’ ning aniq biznes amaliyotiga qaramay, Livingston ham, Nyuman ham kompaniya haqiqatan ham vijdonan ishlaganiga va va'da qilingan linzalarni etkazib berish uchun astoydil harakat qilganiga ishonishadi.

“ Menimcha, bu odamlarni aldashdan farqli o'laroq, ular boshlarini tepasida bo'lishgan, - deydi Nyuman. “Ular katta o'yinchiga o'xshamoqchi edilar, lekin ular o'z vaznidan yuqoriroq masofani urmoqchi bo'lgan kichik operatsiya edi. O'ylaymanki, Immes Kickstarter -dagi ilk muvaffaqiyatidan ko'zi ojiz bo'lib qoldi va yaqinda bitta katta virusli zarba bor deb o'yladi.

“Bu uyat, chunki Meyer Optikning hikoyasi boshqacha bo'lishi mumkin edi. ”

Biznes modeli barqaror emasligini isbotladi, shuning uchun bankrotlik va#8212, endi Livingston ham, Nyuman ham loyihalarni qo'llab -quvvatlagan fotosuratchilar pul bergan linzalarini olishlariga shubha qilishmoqda.


55,000 dollarlik Kickstarter kartoshka salat partiyasi shunday ko'rinishga ega

O'tgan dam olish kunlari Internetdagi kulgili virusli sensatsiyaga aylangan kichik hazilning avj nuqtasi bo'ldi. Kolumb, Ogayo shtati, Zax "Danger" Braun kartoshkali salat tayyorlash uchun Kickstarter -da 10 dollar yig'moqchi edi. Uning o'rniga 55 ming dollar oldi. Shunday qilib, u kartoshka deb nomlangan ziyofatni o'tkazish uchun barcha ortiqcha pullarni ishlatdi.

Taterlar pyure qilindi, mayonez mo'l -ko'l surtildi va yuzlab funt mazali spudlar iste'mol qilindi. Ba'zi mahalliy xayriya tashkilotlari moliyalashtirishni keskin qisqartirishdi. Osilib qolgandan keyin, The Verge telefonda qo'ng'iroq qilib, Braun bilan internetdagi shon -shuhratning xavf -xatarlari, qo'llab -quvvatlovchilaringizni qoniqtirishi va bundan keyin nima qilishni rejalashtirayotgani haqida suhbatlashdi.

Loyiha Kickstarter boshlanishidan oldin, Braun o'zi asos solgan "Base Two" kompaniyasida veb -saytlar va mobil ilovalar yaratadigan dasturiy ta'minot ishlab chiqaruvchisi bo'lib ishlagan, ammo uzoq tanaffusda bo'lgan. "Men hali ham xo'jayinman, lekin kundan -kunga kartoshka salatidan boshqa narsa qilish qiyin". Endi katta voqea tugagach, u orqaga qaytaman deb o'ylamaydi.

"Agar o'tgan ikki oy men uchun baxtli bo'ladigan katta narsalarga intilishimdan ko'ra bezovta qiladigan ishlarni qilishga tayyorligimni ko'rsatsa edi", deb tushuntirdi u. "Bu loyiha men uchun kashf qilmoqchi bo'lgan eshiklarni ochdi."

Braun o'zini hayratga soladigan televizion komediyalarni sovuqqonlik bilan chaqirdi, chunki Internetdagi yulduzlik cho'tkasi unga boshlang'ich konsert beradi. Ko'pchilik manikur paytida, u shoularning bosh mualliflaridan elektron pochta orqali uni biror narsa uchun ishlata olishlarini so'ragan. ("Men qahva tayyorlayman!" - dedi u.)

Shu bilan birga, u dunyodagi eng qimmat kartoshka salatining virusli muvaffaqiyatini butun martaba bilan taqqoslashga urinmoqda. "Men bir yil o'tgach, 15 daqiqalik internet shuhratiga yopishib, kartoshka yoki mayonez qo'shadigan odam bo'lishni xohlamayman."


Hurmatli Facebook, Redux

Men o'z postimni joylashtirganimdan va baxtli ravishda o'zimning sharhimni yozishni davom ettirganimdan so'ng, mazali pishloqli sho'rva pishiradigan sichqonlar haqidagi bolalar rasmlari va kitobi, menga retseptni men olishim kerakligini eslatadi. mening Facebook, Twitter yoki Tumblr hisobim yo'qligi haqidagi birinchi dilemma. Menda hali ham Tumblr hisobi bo'lishi mumkin, lekin unga qanday kirishni eslay olmayman. Men avvalgi postimda ijtimoiy tarmoqlarning yaxshi tomoni borligini aytib o'tgan edim. U meni boshimga tekkizib, uning borligini eslatdi. Menga eslatish kerakligi kulgili, chunki men bu saytda bir nechta loyihalarni moliyalashtirishga yordam berdim va haqiqatan ham har qanday narsada aqlli va bu haqda biror narsa qilishni xohlaydigan odamlar uchun kelajak deb o'ylayman. Men uchun, aniqrog'i, bu san'at va nashriyot yo'lidir, lekin men texnologik yo'nalishga tushib qolaman, ba'zida bu sayt haqida men qanday bilganim. Mening yigitim o'yinchi, va u ba'zi kompyuter o'yinlarini moliyalashtirishda yordam berishni boshladi, deb o'ylardi. Men o'shandan beri o'yinlarni tekshirib ko'rdim va ayiq simulyatori, ha, a ayiq simulyator, qaerda siz ayiq bo'l, muvaffaqiyatli moliyalashtirildi. Bu ajoyib fikr edi. Kim buni tan oldi? Men sovg'a qilgan barcha loyihalar nashriyot yoki san'at loyihalari bo'lib kelgan va ularning hammasi (yay !!) moliyalashtirilgan va men faqat Softpedia -da o'qigan texnologiyalardan tashqari (men tan olaman Softpedia) Mac uchun bu mening bosh sahifam) va darhol shunday deb o'yladim: “ Men shundayman u erda! ” chunki, mening tajribamda, simsiz va klaviaturadan tashqari, Apple haqiqatan ham yaxshi qiladigan ko'p narsalar bor. Men klaviatura bilan yashashni o'rgandim. Men va#8217m simsiz aloqa muammosi, men xabar yoki butun bir qator xabarlar yuborishimga hech qanday ta'sir qilmasligini aniqladi. jiddiy, Apple, men SparkleMotion -ga sodiqligimni shubha ostiga qo'yaman. Bilaman, men texnologik odam emasman. Men bo'lsam edi. Men ba'zi narsalarni tuzata olaman, men sizga buni qanday qilganimni aytolmayman. Men ham ularni sindira olaman – Men shuni bilib oldimki, agar siz kompyuterda nima qilayotganingizni bilmasangiz, siz .dll fayllari bilan aralashmaysiz. Ammo menda yana Mac bor. Ro'yxatdan o'tish kitobi yoki kutubxona bilan chalkashmang, agar sizda yaxshi sabab bo'lmasa. Men buni qildim va mening kompyuterim ertak aytib berish uchun yashadi. Ammo simsiz – oy, janob Kuk, oylar. Dengizda bundan ham yomon voqealar yuz berdi, lekin menda ijtimoiy tarmoqlarning qorong'u tomoni bilan bog'liq muammolar bo'lishi mumkin bo'lsa -da, yorug'lik bor va bu men muhokama qilmoqchi bo'lgan narsa. Bu men vaqti -vaqti bilan kimdir deb o'ylamayman degani emas. hovlidan uchib ketishi kerak. Tarmoqlarni qidiryapsiz, … tarmoqlarni qidirishda …da va#8230da tarmoqlarni qidirishda Siz fikrni olasiz. Agar bu iMac va Whatchamacallit Tower aeroportining baxtli birlashuvining oldini olish uchun qilgan ishim bo'lsa (xotira muammolari, men xotira bilan bog'liq muammolarni esladimmi? Mening operativ xotira emas, balki kompyuter va boshqalar), lekin ular birgalikda baxtli bo'lishadi. Bu mening aybim ekanini tan olishga to'liq tayyorman, lekin men bu haqiqatan ham shunday deb o'ylamayman. Yaxshiyamki, yana muhokama asosiy mavzusi emas.

Facebook va Twitter-dagi akkauntlarimni o'chirib qo'ygan holda, men Internetdagi ba'zi yaxshi narsalar uchun ma'lumot tarqatishning ikkita sohasini, masalan, iOS uchun Keyingi klaviaturani kesib tashladim va umid qilamanki, men yutaman deb umid qilaman. agar men ularning saytidagi rasmni ishlatsam, muammoga duch kelaman. Bu, ehtimol, kichkina bosmaning biror joyida men qila olmasligimni aytadi, lekin hozircha aytaman, rostini aytsam, men buni kichkina bosmada ko'rganimni eslolmayman. Qarang, bu erda axloqiy tushunmovchilik paydo bo'ladi va men rasm haqida gapirmayapman. Next Keyboard -ni ishlab chiquvchilar uchun loyihani amalga oshirish uchun yordam kerak edi, shuning uchun ular Kickstarterga murojaat qilishdi.

Endi men va mening eng yaqin do'stim, qanday qilib, ilgari (80 -yillar emas, balki o'sha paytdagi narsalar Etsida deyarli antiqa deb hisoblansa ham) ilgari san'at homiylari bo'lganini, ular qachon topilganini muhokama qildik. kimga san'ati yoqsa, ularni qo'llab -quvvatlaydi, rassom esa homiy xohlagan ishni bajaradi. Shunday qilib, rassom yashashi mumkin edi, lekin men xohlagan narsani qilmasa ham. Menimcha, agar shiftdagi karublar qo'pol imo -ishoralar qilgan bo'lsa, biz bu haqda eshitganmiz. Ammo musiqa, san'at, yozuv, bularning barchasini homiylari bor edi. Endi, agar siz buni sirtdan ko'rib chiqishni o'ylamasangiz-da, jamiyat bu narsalarni unchalik qadrlamaydi, agar siz jamiyatning ma'lum bir ijtimoiy-iqtisodiy darajasidan va undan yuqori darajaga chiqmasangiz. Hech kim xafa bo'lmasdan oldin, maktab o'quv dasturlari va butun mamlakat bo'ylab umumta'lim maktablari o'qituvchilariga qarang va ularning qanchasida musiqa o'qituvchilari va to'liq vaqtli san'at o'qituvchilari borligini bilib oling. ONE maktabida. Men san'at va musiqa o'qituvchilarini ish bilan ta'minlaydigan tumanlarni bilaman, ha, lekin dushanba kuni ular kashtan boshlang'ich maktabida, seshanba kuni yong'oq boshlang'ich maktabida, chorshanba kuni ular Filbert boshlang'ich maktabida (men buni to'xtashimdan oldin olishim kerak edi) , bu Oregon shtati) va boshqalar. San'at ta'limning quyi pog'onalarida sustlashmoqda. Agar siz Kickstarter -ga qarasangiz, men biron -bir joyda boshlang'ich maktabda san'at, musiqa yoki adabiyot dasturini olish uchun bir nechta loyihalar borligini o'ylayman. Va jamiyatda tabaqalanish yo'q. Afsus. Men bu narsalar haqida gapirmasligim kerak. Xabar yo'q. Men hozir hammasini unutolmayman, shundaymi? Muhimi, Kickstarter farq qilmoqda. Oskar mukofotiga sazovor bo'lgan beshta hujjatli film Kickstarter orqali moliyalashtirildi. Bu men o'ylay oladigan yagona narsa, lekin Steam -dagi Kickstarter orqali moliyalashtirilgan video o'yinlar soni 󈞣 (men yigitimdan buni so'rashim kerak edi). Kickstarter -dagi bu odamlar farq qilmoqdalar va ularni moliyalashtirish orqali siz ularga o'zgarishlarga yordam berasiz. Kickstarter ’s veb -saytiga qarang, keyingi klaviatura ma'lumotlarini ko'rib chiqing va ayniqsa, agar siz iOS foydalanuvchisi bo'lsangiz, o'z sevgisini yuboring:

Shunday qilib, menimcha, odam ijobiy va salbiy tomonlarini tortish kerak. Men uchun, men bilmayman, agar men kerak bo'lmasa, men ortga qaytmayman, lekin men odamlarga bu erdan qanday yordam bera olaman, chunki ular bunga loyiq. Bu zo'r va iste'dodli odamlar, dasturchilar va rassomlar (qiziqarli qo'shilish, chunki qaysidir ma'noda, barcha san'at mukammal dasturda go'zallik emasmi?). Ijtimoiy tarmoqlar ushbu loyihalarga muvaffaqiyat qozonish uchun zarur bo'lgan e'tiborni beradi. Xuddi shu mavzuda, men bu kabi narsalar bilan chegaralanishini xohlamayman. O'ylaymanki, sodir bo'layotgan va davom etayotganlarning aksariyati yaxshi. Men odatdagidek yangiliklarni muhokama qilishga va o'zim ishongan sabablarni qo'llab -quvvatlashga qodir edim va hattoki xohlagan edim, va men bir oz chidamlilikni tiklaganimdan keyin yana shunday qila olaman. Facebook, mening tajribamga ko'ra, men atrofda bo'lgan “ guruhlarida yaxshi edi. Twitter, ochig'ini aytganda, men haqimda gapirib yubordi. Bu kimningdir har bir qilmishi haqida xabar berish nuqtai nazaridan Facebookdan yomonroq edi. Ammo, shuningdek, to'dalar bo'lishi ehtimoldan yiroq emas, chunki buzg'unchilar (men "trollar" atamalarini yoqtirmayman, va men ishonamanki, agar etarli tadqiqot qilish kerak bo'lsa, Yaxshi trollar. Norvegiyada emas, lekin, agar siz hech qachon norvegiyalik filmni ko'rmagan bo'lsangiz, men tavsiya qilaman, "Trolls". Bu shunchaki ajoyib film. Va o'sha bosqich 1970-1980 yillarda sodir bo'lgan, keyin takrorlangan. yaqinda, noaniq sochli trollar bilan – Men ularni sevardim. Shunday qilib, yo'q, men ularni trol deb atamayman). Ular bezorilar, va ular odamlarning obro'sini va onlayn shaxslarni kaltaklash uchun haqiqiy odamlarning borligiga e'tibor bermasdan urishadi, shekilli, shlyapa tushganda va ular tom ma'noda dalillarni qidirmoqdalar. Men bo'ysunmayman. Baxtsiz hodisa, siz boshlaganingizdan ko'p o'tmay, ular sizga yangi elektron pochta va yangi foydalanuvchi nomi bilan qaytib kelishadi.

Men bir nechta foydalanuvchi nomiga ega bo'lish haqida hech qanday axloqiy talabga ega bo'lmagan odamlarni tushunmayman, masalan, biror narsaga ko'proq ovoz berish yoki vaziyatni boshqacha nomlar yordamida o'zgartirish, shuning uchun boshqalar haqiqatdan ham ko'proq odamlar bor deb o'ylashadi. bor. Men yana qorong'i tomonga sudrab boraman, shunday emasmi? Balki men Internetda boshqalar bilan yomon tajriba o'tkazgan bo'lsam kerak, men magnit magnitlanganman, yoki men juda nozik terisiman. Ehtimol, avvalgilarining hammasi, menda yaxshilik va yomonlik borasida kuchli tushuncha bor, lekin men tan olishga tayyorman, bu yomon, lekin men buni qilishim kerak, menda kamida 50 ta bor. kulrang soyalari. Yo'q, bundan ham ko'p narsa bor, faqat aqlli ko'z kerak. QOTIB KULDIM. Bilaman, chunki men oynaga qarayman. Silver Men kumushni afzal ko'raman, garchi bu meni elfga o'xshatsa ham. Menda elflarga qarshi hech narsa yo'q. Keling, u erga bormaylik.

Ba'zilar bor, ayniqsa, bu xabarni o'qib bo'lgach, kimgadir blog yuritish erkinligini berish Facebook -ga kirish kabi yomon, deb aytishi mumkin. Bu haqiqat bo'lishi mumkin yoki bo'lmasligi mumkin, garchi mening yangi Kobo -ni o'rganishda muammolarga duch kelgan bo'lsam ham (hali ham o'rganyapman, rahmat), qanday qilib indie kitob do'konlari bilan hamkorlik qilish kerakligi haqida kichik portlash yuz berdi, lekin men buni ololmadim. Men o'z kitoblarimni Kobo -dagi indie kitob do'konlaridan sotib oldim, ingliz tilida foydalanuvchi qo'llanmasini yukladim (Koboga shukur, ular qancha tilda qo'llab -quvvatlaydilar), men bilardimki, ular yuzni aniqlash xususiyatiga ega va siz uni yoqishingiz mumkin. yuzingiz oldida kichik doira shaklida harakatlantirib. O'ylaymanki, bunga tayyorgarlik bor, masalan, bu mening yuzimni o'rgatadi, bu shunchaki bo'lmaydi – Men eReader -ni yoqish uchun oldinga siljitmay turib, haqiqiy hayotda g'alati bo'laman. shaxsiy uyimning shaxsiy hayoti va nimani xohlashi haqida o'ylash meni kulgimga keltiradi, ehtimol uni foydasiz qiladi. Men bildimki, Aldiko ilovasi men sotib olgan barcha kitoblarni bepul sovg'alar bilan bir qatorda yuklashi mumkin edi (barcha romantik elektron kitoblar, bepul o'qish uchun juda yaxshi, va ular juda ko'p turli xil badiiy adabiyotlarni o'z ichiga oladi). last night–yes, sometimes I have the supreme gift of oversight, if you hit the Omni lit tab (how many times have I looked at that Omni lit tab?) it’s a whole, regular bookstore! OMG! Thank you, Aldiko ! I seriously wouldn’t have checked that out if not for that app, and we’re talking years that I have been using ARe. I am not saying how many, it’s just too embarrassing). I am annoyed that the libraries won’t mingle. This is one of the places my tech knowledge falls flat on its face and cries mercy. They’re not computers, but…they sort of act like them…I can’t fix it! I can’t figure it out! I’m a reader, Jim, not a miracle worker! Not with these chameleon tech things. iPhones included. Though I have managed to get my Kindle working, somewhat, again after it futzed out.

And so we’ll come full circle here. I think a lot of the difficulty is from attempting to use wireless at home that is simply not a happy camper. Do you or do you not want me to use my iDevices at home, Mr Cook? Because for some reason, this Looking for networks…on…looking for networks…on…looking for networks…on…looking for networks thing doesn’t seem to be working to well for them, or their VPN. I’m beginning to wonder if it’s a conspiracy, after I started having problems with the VPN not be able to stay on. A collaboration? Cast aspersions, me? In this country? Wait, homing in on news territory again. Xo'rsin. So I have to resort to my TV hero memes, like Trust no one. Fix the wi-fi and I’ll have to stop casting aspersions, won’t I? Prove me wrong. I just want things to work, that’s all.

Alright, I think I’ve gone on enough. I want to do some reading. I have a challenge goal to meet.


Move over, grammar. Potato salad is coming through!

But we’re not here to talk about Reading Rainbow. Our topic for today is a lot more… unique in a sense. What if you kickstarted your own dinner, and the project boomed to become worth thousands of dollars? That is exactly what happened to Zack Danger Brown’s potato salad. As I write this, it is currently at $15,000+, seven thousand more than what it was this morning, and it’s still got 25 days to go!


jeffreyww via photopin cc What could be so special about this project? Is Zack Brown a world-renowned chef? is this a charity project? Is it an elaborate teaser to kick off a movie about two potatoes who fall in love and must escape the clutches of the cucumber army? None of these are true, as this is honestly just a way for the guy to fund his salad. In fact, he states in the FAQ that this is his very first potato salad.

So what do you get for donating to this amazing cause? Pledge options range from $1 to $50, and prizes include everything from the usual thank you note and shout-out, to the unusual potato-salad themed haiku, potato carving of your name, signed jar of mayonnaise, etc. My favorites though, have to be the $25 award of a potato salad-themed hat, and the $50 award of a potato salad cookbook, covering recipes from all the countries where the donors came from. FANTASTIK!

Now, coming from a $10 stretch goal and achieving $16k (Yes. He achieved a thousand dollars as I am typing this.), he got a LOT of stretch goals covered, which he stopped at $3000 just because his creative juices for stretch goals ran out. But rather than a humble single recipe of potato salad, Zack Brown is now entitled to the following:

  • A lot more than 4x as much potato salad than originally intended
  • A pizza party
  • 4 recipes
  • Better mayonnaise
  • Counsel from a chef
  • A live stream of the potato salad making
  • Film documentary
  • Invitations to the entire internet to a potato salad party

This is truly a great thing worth following. Not only because it’s silly and unique, but also because it’s interesting from a marketing point of view. A humble project with the rawest Kickstarter page I’ve ever seen and barely any marketing from the guy himself getting over 1,600x his target. That’s great.

YANGILASH
The internet has discovered more information on Zack Brown, and he isn’t as noobish to the Kickstarter scene as it seems. Reports show that he has funded four campaigns, including a book on drawing, a strategy game, a heart-rate sensor for Arduino, and the expansion of the Columbus Idea Foundry. All of which succeeded. The strategy game even almost made 10x its goal.

Even though the Potato Salad Phenomenon may still most likely be a fluke, Zack has a great head on his shoulders. Guess what? He’s an entrepreneur. His company, Base Two, focuses on developing projects for web, mobile, and desktop.


Why Would You Ever Give Money Through Kickstarter?

For about three years, between the ages of 12 and 15, I spent much of my free time on Internet forums devoted to the collectible-card game Magic: The Gathering. It became an obsession, consuming my mind and becoming the only thing I wanted to talk about. And once I realized that nobody I ever met face to face was particularly interested in a long debate on the merits of Zuran Orb vis-à-vis Claws of Gix, I turned to the Web.

On one site in particular, I became a regular — not only in conversations about Magic rules and strategy but on general issues like politics, culture, science and sports. Over time, even as my interest in the game waned and I played less, my connection to the people I met stayed strong, and I was spending more and more time on the site. Many regulars and I became close friends. Yet my family was still freaked out when one community member, having decided to leave the game of Magic, sent me a huge box of his old cards.

When my mother found out that my mysterious benefactor by mail was a guy in his 20s, she immediately took the position that he was a child molester trying to lure me out to California from Minnesota. In all fairness, I have no evidence that he emas edi a predator, but the simpler explanation seems much more likely: he just wanted to give me a gift.

When a person is open and giving, our default reaction is often suspicion, especially when the Internet is involved. And it’s exactly that sort of suspicion that has underscored much of the media reaction to Kickstarter, an online crowdfunding platform. More or less anyone is allowed to post a project on Kickstarter with a stated financing goal, and more or less anyone is allowed to contribute to that project. The major caveats are that the projects must be creative and that the creators must offer rewards at different tiers of contribution, much in the way that PBS offers you a tote bag if you donate a certain amount during a fund-raiser.

In the beginning, Kickstarter seemed primarily like a venue for upstart bands or small theater companies to raise a few thousand dollars to get projects off the ground. Over the past year, though, Kickstarter has played a surprising role in gathering increasingly astonishing amounts of money for increasingly well-known artists. In March 2012, the video-game auteur Tim Schafer sought $400,000 to make a new game but ended up with $3.36 million in May, the musician Amanda Palmer set a goal of $100,000 to record a new album and raked in more than $1 million.

Along with a rise in the site’s public profile, the media narrative about Kickstarter has changed from one of astonishment (“So, people will just give you money?”) to one of skepticism (“All right, who’s getting hosed here?”) to the current uneasy middle ground — optimistic but ready to jettison the whole thing as soon as some opportunist abuses it to abscond with a bunch of cash. Kickstarter-financed projects that run into trouble or fail to materialize are often cited as a flaw in the model: to take only the two examples above, Schafer has documented for his backers that his project is on a pace to run over its budget, and Palmer, following her windfall, has faced criticism for soliciting free help from local musicians while on tour. The suggestion in both cases is that their Kickstarter contributors were somehow duped, like suckers who fell for a Nigerian e-mail scam.

The common thread in all of this coverage is that it typically uses the language and logic of simple supply and demand, regarding Kickstarter essentially as a meeting place for entrepreneurs and investors. Which is a big reason the site’s success seems so hard to explain. Kickstarter, like the box of Magic cards I was given, is baffling by the tenets of a self-serving marketplace. (“What’s in it for him?” was the question my mother was trying in vain to answer.) And if you allow for things like file-sharing — and many Kickstarter rewards and projects are the types of things that could be pirated, like games, albums or films — then it becomes fairly clear that pretty much none of the people donating have a purely economic incentive to participate at all. Why not just let everybody else finance this new album and download a torrent of it later?

But Kickstarter backers aren’t investors, and they aren’t looking for the project that will give them the greatest return on their money. Kickstarter does not function as a store (as its Web site goes to great pains to remind you), any more than PBS is “selling” you a tote bag in exchange for your donation. Kickstarter as a phenomenon is made much more comprehensible once you realize that it’s not following the logic of the free market it’s following the logic of the gift.

In his book “Debt: The First 5,000 Years,” the anthropologist David Graeber examines our history of debt and money, concluding, in part, that humans do not naturally tend toward impersonal, reciprocal exchange. Instead, exchange usually develops in cultures first as a part of a larger social and cultural ritual. One of the most compelling cultures Graeber profiles is the Tiv of West Africa, who have very particular rules about exchange. For starters, they believe that bringing an economic transaction to full completion is essentially immoral, or at least frowned upon, because it implies that one party doesn’t want anything to do with the other in the future. If a Tiv man or woman gives you a gift, you are supposed to respond with another gift of slightly greater or lesser value. The outstanding debt between the two of you is a signal that your relationship is going to continue. To respond with a gift of equal value would be to say implicitly that you wish to even things out and draw your relationship to a close.

Kickstarter is run according to a similar form of gift logic. The artists create a short video, explaining themselves and conveying their personality. People contribute to them because they’re friends who know the artist personally they’re fans engaged in a highly personal if unidirectional relationship with the artist or simply because they’re intrigued by the project and want some sense of participation in it. (Though it has been estimated that only 10 to 20 percent of contributors find projects this way, through the Kickstarter site rather than through the artists’ own social-media promotions — and on average, these people donate less money.)

In response to the contribution, as in Tiv custom, the artist gives something of slightly greater or lesser value to the person who contributed. And it’s almost always the case that the rewards for donations have a lower market value than the money being asked for (much like that public-television tote bag). There’s one notable reason for this: the highly personal logic of the gift exchange, a transaction by which a personal relationship is strengthened, not diminished.

There’s also an odd symbiosis created by Kickstarter, a reversal of the way the culture industry traditionally operates. On Kickstarter,if not enough backers pony up, the project quite likely won’t exist at all. This makes its projects oddly impervious to piracy. If all your potential fans are freeloaders inclined to download something only if it’s free, your project won’t be financed in the first place, and there will be nothing for them to pirate.

Some critics of Kickstarter have objected to the transaction fees collected by the site itself, which is the source of its revenue. Josh MacPhee, writing in The Baffler (for which Graeber often writes as well), complained that Kickstarter extracts value from social networks while giving nothing social in return.

Admittedly the interaction with Kickstarter Inc. is an impersonal, business transaction, but it’s not an exploitative one: artists choose to use Kickstarter because it’s a known entity, it adds some legitimacy to their projects and helps them with presentation. Communities flock to donate to Kickstarter projects for the same reasons. And it’s not correct to say that Kickstarter gives nothing back. To the contrary, it provides something increasingly rare in today’s society: a platform for an essentially noneconomic transaction, the kind that builds friendships and communities. Some of the more innovative users of Kickstarter, like Schafer, have even offered a kind of forum membership as a donation reward an invitation into a place where fans can congregate and socialize online, much as I did in my early teenage years.

And unlike the individual projects featured on the site, Kickstarter, the business, is susceptible to market forces. If at some point we all decide that its fees are too high, there’s nothing to stop people from migrating to any of Kickstarter’s increasing number of competitors, like Indiegogo or RocketHub. Kickstarter is replaceable, in competition with other more-or-less-equivalent services, and it keeps no relationship with us after we’ve donated. We are free to leave it whenever we please.

In 1983, Lewis Hyde, another writer inspired by gift economies, published “The Gift,” an examination of the nature of the creative impulse and its relationship to the market economy. Hyde emphasized the forward motion of the gift, arguing that artistic creation is propelled by eros, or love, rather than the logos of number-crunching, and as such it is incapable of being subsumed by the market. Even if art is sold, the forces that led to its existence operate according to the need to share something with the world. Hyde’s focus on the artist as creator and gift-giver is narrower than Graeber’s more historical approach, but it made “The Gift” a sensation and an inspiration to writers like Margaret Atwood and David Foster Wallace. And if Graeber’s work helps us understand the psychology of crowdfunding, then Hyde’s work is vindicated by Kickstarter’s success. The desire to make art has always been inherently social, not economic, and now, even in a society defined by the free market, the means to produce art can come from an inherently social mechanism as well.

As with the Tiv, on Kickstarter, the reward gift doesn’t bring the transaction to completion. After financing a project and dispensing rewards, artists who use Kickstarter are in a permanent debt to the fans who supported them. This is borne out by their actions: pretty much no one who has had a successful Kickstarter project has ever been able to shut up about how thankful they are. Many have subsequently donated to or helped promote other projects. And if the artists don’t show the appropriate reverence for their benefactors, public opinion can turn nasty. The reaction against Palmer’s use of others’ volunteer labor occurred not because her call for free help indicated some maddening market inefficiency. (Unpaid labor, after all, is the height of efficiency.) What really upset people is that her actions seemed to indicate an insufficient appreciation for the gift she received.

Bonus Feature: Kickstarter by the Numbers

Total Projects Posted: 84,502

Total Projects Fully Financed: 35,405

Total Donations Since 2009: $470 million

Category With the Highest Success Rate: Dance (70.12%)

Lowest Success Rate: Fashion (27.42%)

Successfully Financed Projects That Raised More Than $1 Million: 20

Highest Total Amount Raised by One Project: $10,266,845 (Pebble E-Paper Watch)

Projects That Failed to Receive a Single Pledge: 9,265

Kickstarter-Financed Films That Appeared at the Sundance Film Festival in 2013: 17


Videoni tomosha qiling: Star Wars: Visions. English Dub Trailer. Disney+ (May 2022).


Izohlar:

  1. Asa

    Very valuable piece

  2. Shakagal

    Ishonamanki, siz xato qilgansiz.

  3. Vasilis

    Siz nohaqsiz. Ishonchim komil. Biz muhokama qilishimiz kerak.

  4. Joosep

    the phrase Lovely



Xabar yozing